Job Description: Marketing Executive
Location: Noida (On-site)
Employment Type: Full-time
Experience Required: 02 Years (Freshers with strong skills & portfolio encouraged)
About Hapz Software Solutions
Hapz Software Solutions is a dynamic and rapidly growing technology company specializing in Web Development, Mobile Apps, XR (AR/VR), and Game Development. Over the years, we've partnered with global clients and delivered innovative digital experiences.
We are now expanding our marketing team and looking for a high-energy, creative, and digitally smart Marketing Executive who can strengthen our brand visibility and support the company's growth initiatives.
Role Overview
The Marketing Executive will be responsible for managing the company's digital presence, executing marketing strategies, creating content, running campaigns, and supporting the lead-generation process.
This role is ideal for someone who is:
Creative & digital-first
Passionate about branding
Strong in communication
Able to work independently
Willing to experiment, learn & grow
You'll work closely with leadership, design, HR, and business development teams to create impactful marketing initiatives.
Key Responsibilities
1. Digital Marketing Strategy & Execution
- Develop, schedule, and manage digital marketing initiatives across all platforms
- Create monthly content calendars aligned with branding goals
- Manage and grow engagement on LinkedIn, Instagram, Facebook, YouTube, and other platforms
- Keep track of online trends and integrate them into campaigns
2. Social Media Management
- Create highly engaging posts, stories, reels, and creatives
- Develop creative copywriting for announcements, achievements, team culture, and campaigns
- Maintain consistent brand voice across platforms
- Monitor analytics to understand post-performance and optimize content
3. Content Writing & Creative Support
Write content for:
- Blogs & articles
- Case studies
- Social media captions
- Email newsletters
- Website pages
- Marketing presentations
- Assist design team with ideas, creative direction, and content briefs
- Basic knowledge of Canva or creative tools is preferred
4. Website, SEO & Online Visibility
- Support SEO activities: keyword research, keyword placement, metadata updates
- Contribute to website updates, landing pages & portfolio sections
- Monitor competitor profiles & marketing trends to suggest improvements
5. Campaign Management
- Plan and execute digital campaigns for brand awareness, hiring, events, and service promotion
- Assist in running basic paid campaigns (Google / Meta) optional but preferred
- Track marketing performance metrics and preparation of weekly reports
6. Lead Generation & Outreach Support
- Assist in email marketing, cold outreach, and follow-up workflows
- Research potential leads/companies in relevant domains
- Support the BD team in preparing marketing collateral, pitch decks & presentations
7. Employer Branding & Internal Communication
- Collaborate with HR to create engaging internal content
- Promote festivals, achievements, milestones, team moments, office culture
- Support in event planning, coverage & brand storytelling
Skills & Qualifications
- Strong understanding of digital marketing basics
- Very good written and verbal communication
- Creative mindset with the ability to generate fresh ideas
- Familiarity with social media trends, reels, and brand communication
- Basic design abilities (Canva, Figma, or similar tools)
- Ability to multitask, manage timelines, and work proactively
- Added Advantages (Good-to-Have)
- Experience in SEO, Google Analytics, or paid ads
- Video editing for reels or campaigns
- Experience marketing for tech / IT / SaaS companies
- Knowledge of tools like Mailchimp, HubSpot, Buffer, Hootsuite, etc.
Why Join Us
- Opportunity to build and shape the entire marketing function
- Exposure to multiple tech domains Web, Mobile, Game Dev, XR
- Creative freedom and ownership of projects
- Fast-growth environment with learning opportunities
- Supportive, collaborative team culture
- Competitive salary based on skills & experience
