What You'll Do
Institutional Marketing Strategy
Own and execute the marketing strategy for Ambak's institutional business (builders, brokers, financial partners, etc.).
You will design marketing programs that help:
- Acquire institutional partners
- Strengthen partner engagement
- Improve lead flow and partner productivity
Content & Thought Leadership
Create high-quality content that positions Ambak as a trusted mortgage partner for institutional stakeholders.
This includes:
- Partner pitch decks
- Sales enablement content
- Case studies
- Industry insights
- Email campaigns
- LinkedIn thought leadership
- Partner newsletters
You will work closely with the sales and partnerships teams to ensure content drives business outcomes.
Events, On-Ground and Co-Branded Initiatives
- Plan, coordinate, and communicate Ambak's participation in on-ground and partner events across cities, including broker meets, developer events, lender partner forums, and ecosystem conferences.
- Partner brand at owned events such as city broker or partner meets, advisory network gatherings, alongside relevant internal teams.
- Drive co-branded initiatives with partners including builders, lenders, platforms, and regulators where relevant, including co-branded collateral such as presentations, flyers, WhatsApp creatives, and emailers, as well as co-branded events and webinars from concept and positioning through invites, run-of-show, and post-event communication.
- Ensure all on-ground touchpoints reflect Ambak's brand promise across design, content and experience standards.
Campaign Management
Plan and execute targeted marketing campaigns to drive institutional partner acquisition and engagement.
This may include:
- Partner acquisition campaigns
- Co-marketing initiatives with builders/brokers
- Events, webinars, and partner activations
- Email drip campaigns
- Account-based marketing
You'll be responsible for campaign planning, execution, and performance tracking.
Digital Marketing & Lead Generation
Drive digital initiatives that help generate high-quality partner leads.
Channels may include:
- LinkedIn marketing
- Performance marketing
- Marketing automation
- Landing pages
- CRM-based lead nurturing
You will track conversion funnels, CAC, and campaign ROI.
