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Envirocare Labs

Marketing Executive

Envirocare Labs
Thane, India
Fresher
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  • Posted 5 days ago
  • Be among the first 10 applicants
Early Applicant

Job Description

Core Responsibilities of a Marketing Executive (Non-Digital + Digital)

  • Marketing Campaign Planning & Execution
    • Plan marketing strategies aligned with lab services (e.g., new testing methods, sustainability, ISO accreditations)
    • Coordinate promotional campaigns across both online and offline channels
  • Content Coordination
    • Yes, content writing remains part of the job, but the focus expands:
      • Service brochures
      • Presentations for industry events
      • Customer success stories
      • Emailers, flyers, social posts
    • They should work with technical staff for input on complex topics
  • Customer Communication & Lead Nurturing
    • Follow up with prospects post-events or campaigns
    • Coordinate with the BD team to support proposals and campaigns
  • Offline Marketing Support
    • Manage stalls, exhibitions, and industry events
    • Create marketing collaterals like banners, pamphlets, case study booklets
    • Build relationships with industry bodies (FSSAI, BIS, APEDA, etc.)
  • Vendor & Agency Coordination
    • Liaise with designers, printers, digital marketing agencies
    • Ensure timely execution of campaigns and content
  • Market Intelligence
    • Research competitors, pricing, trends in food/environment testing
    • Share insights with management and BD teams
  • Branding & Awareness
    • Ensure consistent branding across presentations, reports, communications
    • Help with internal branding (e.g., newsletters, campaigns celebrating lab milestones)
  • Reporting
    • Track campaign effectiveness
    • Prepare monthly reports on marketing activities and outcomes
Ideal Skills For a Marketing Executive

  • Strong written and verbal communication
  • Proficient in MS PowerPoint, Excel, Canva (for quick graphics)
  • Familiarity with digital platforms (LinkedIn, Mailchimp, CRM tools)
  • Understanding of B2B marketing, especially in scientific industries

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

Envirocare Labs

Job ID: 138595749

Jobs by Skill - IT
Jobs by Skill - Non IT
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Last Updated: 15-01-2026 10:09:43 AM
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