Digital Marketing Executive

Job Description: Digital Marketing Executive (Meta Ads, Design & Social Media)

Key Roles & Responsibilities

1. Meta Ads Management

• Create, manage, and optimize ad campaigns on Facebook & Instagram using Meta Ads Manager.
• Research audience interests, define targeting strategies, and manage daily/monthly ad budgets.
• Execute lead generation, traffic, and engagement campaigns.
• Monitor ad performance daily and optimize creatives, targeting, and budgets for best ROI.
• Create compelling ad copies and coordinate visuals aligned with campaign goals.
• Prepare and share weekly performance reports using Meta analytics and Excel.

2. Graphic Designing

• Design engaging banners, posters, ad creatives, and infographics for digital platforms.
• Use tools such as Canva, Adobe Photoshop, and Illustrator.
• Maintain brand consistency in colors, fonts, and overall visual identity.
• Coordinate with the content and marketing teams for creative concepts and campaigns.

3. Video Editing & Reels Creation

• Edit professional-quality reels, shorts, and promotional videos for social media.
• Add subtitles, background music, transitions, and visual effects.
• Use tools such as CapCut, VN, Filmora, or Adobe Premiere Pro.
• Collaborate with the marketing team on video concepts and storyboards.

4. Social Media Management

• Manage and grow Instagram, Facebook, YouTube, and LinkedIn accounts.
• Plan and schedule daily/weekly posts, stories, and reels.
• Handle DMs, comments, and audience engagement professionally.
• Develop creative campaigns to increase brand awareness and followers.
• Track analytics, engagement metrics, and audience growth trends.

5. Digital Marketing Operations

• Assist with Google Ads, WhatsApp marketing, and email marketing campaigns.
• Handle basic automation tools and CRM-related activities.
• Create simple landing pages using website builders when required.
• Support influencer collaborations and online event promotions.

6. Content & Communication

• Write attractive ad copies, captions, and promotional content.
• Research trending topics, competitors, and industry updates.
• Maintain consistent tone, messaging, and brand voice across platforms.

Required Skills

Skill Category

Key Skills

Advertising - Meta Ads (Facebook & Instagram), Google Ads

Designing - Canva, Adobe Photoshop, Illustrator

Video Editing - CapCut, VN, Filmora, Premiere Pro

Social Media - Instagram, Facebook, YouTube, LinkedIn

Analytics - Meta Insights, Google Analytics, Excel

Content - Caption writing, Ad copywriting, Hashtag strategy

Marketing Tools - Meta Business Suite, WhatsApp Business, Email tools

General -Time management, Creativity, Communication skills

Candidate Requirements

• Female candidate preferred (Age: 22 32 years).
• Tamil and English required
• Qualification: Any graduate with a strong interest in digital marketing.
• Experience: Minimum 12 years in digital marketing or a related field.
• Must be skilled in Meta Ads, Canva, video editing, and social media handling.
• Strong communication, creativity, and organizational skills.
• Ability to work independently and meet deadlines in a remote work environment.

Benefits & Growth

• Base Salary: 10,000- 30000 per month
• Attractive incentives and performance-based bonuses.
• Training and mentoring support during the initial period.
• Salary increment after confirmation based on results and consistency.

Opportunity to grow into a Team Leader or Digital Marketing Manager role