Marketing Executive

Digital Marketing:

• Plan, execute, and optimize performance-driven digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
• Manage SEO/SEM strategies and improve website traffic and search rankings.
• Oversee email marketing campaigns, landing pages, and lead generation activities.
• Analyze campaign performance using tools like Google Analytics, and provide actionable insights to improve ROI.
• Coordinate with designers and content writers to create high-performing ad creatives and digital assets.
• Monitor digital trends and industry best practices to innovate strategies.
• Branding & Communication:
• Support in developing brand positioning, messaging, and tone of voice across internal and external channels.
• Ensure consistency of brand identity across all media and communication touchpoints.
• Assist in creating impactful brand stories, brochures, presentations, and marketing collateral.
• Coordinate internal communication efforts, product launches, and brand activation events.
• Contribute to corporate storytelling and employer branding initiatives.
• Requirements
• Required Skills and Qualifications:
• Bachelor/ Masters degree in Marketing, Communications, Business, or a related field.
• Minimum 2 years of hands-on experience in digital marketing and branding/communications.
• Strong working knowledge of tools like Google Ads, Google Analytics, HubSpot, etc.
• Solid understanding of SEO, SEM, content marketing, and social media strategies.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams and manage multiple projects.
• Nice to Have:
• Experience in using design tools like Canva, Adobe Photoshop, or similar.
• Exposure to video marketing, or event branding.
• Certifications in digital marketing (Google, HubSpot, Meta, etc.).
• Benefits
• Competitive compensation package.
• Excellent growth opportunities in a dynamic, innovative work environment.
• Professional development and learning support.