Marketing Executive

Marketing Executive

Job Title: Marketing Executive

Employment Type: Full-Time

Location: Pune (On-site)

Role Overview

Responsible for driving visitor footfall, brand visibility, marketing collaborations and digital promotion of the museum.

Key Responsibilities

Marketing Strategy & Planning

Support targeted marketing plans to increase visitor numbers.

Identify audience segments & conduct market research.

Digital Marketing

Manage social media platforms and campaigns.

Execute paid ads (Meta/Google) and improve SEO & website traffic.

Coordinate content shoots.

Partnerships & Outreach

Build collaborations with schools, colleges, corporates, academies and tourism partners.

Convert outreach leads into bookings.

Events & Promotions

Support cricket-themed events, workshops and player interactions.

Execute festival & match-season campaigns.

Content & Creative Support

Write copy for posts, brochures and mailers.

Coordinate with designers.

Reporting & Analytics

Track campaign performance & ROI.

Maintain weekly/monthly reports.

Visitor Engagement

Understand visitor profiles and promote loyalty programs.

Support CRM communication.

Qualifications & Skills

Bachelor's in Marketing / Mass Communication / Business or relevant field.

13 years experience (sports/tourism/entertainment preferred).

Digital marketing + communication skills mandatory.

Basic design skills preferred.

Passion for cricket is a strong advantage.

Personal Attributes

Creative, proactive & disciplined

Strong interpersonal & relationship-building skills

Comfortable working weekends during peak events

What We Offer

Competitive salary

Growth in sports marketing & tourism sectors

Exposure to collaborations & industry partnerships