Digital Marketing Executive

Experience

1 - 3 years

Key Roles And Responsibilities

• Brainstorm and execute digital strategy (Social, Email, ORM etc)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Create monthly/weekly reports for management
• Social media
• Responsible for managing and expanding social media management and marketing strategies (focusing on LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.)
• Design, build and maintain our social media presence
• Coordinate with content writer to manage and oversee social media content
• Measure and report performance of social media activities and assess against goals
• Stay up to date with the latest social media best practices and technologies
• SEO
• Reviewing and analysing websites for areas that can be improved and optimized
• Evaluate important metrics to increase our website traffic, search words/keywords, and target audience
• Knowledge of technical aspects of search engines, crawling, indexing and search algorithms would be an added advantage
• Conduct keyword research and create and refine lists of targeted search terms
• Complete technical and on page audit on regular basis
• Developing link building strategies
• Content recommendations, keyword research for all content activities
• Knowledge and experience of working with tools like Google Search Console, Google Analytics, Tag Manager, SEMRush, Ahrefs, Screaming Frog, etc.
• Email marketing
• Manage and execute email marketing campaigns effectively
• Should be aware of the best practices of email marketing
• ORM
• Interact with comments on social media
• Manage third party business reviews/rating platform
  
  

Skills: social media,digital marketing,email marketing,keyword research