- Posted a month ago
- Over 50 applicants have applied
Job Description
Rural Marketing Strategy:
- Designing and managing the rural marketing strategy for the Rural Business Unit
- Conceptualizing & executing an integrated marketing campaign to achieve the brand & business goals in the rural markets
- Brand Building and Activations:
- Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with the Sales and Supply Network teams
- Collaborate with creative agencies to develop compelling advertising materials and promotional content
- Deploy rural marketing agencies to implement rural marketing plans
- Develop local partnerships for local activation / PR / communication
- Capture and develop engaging user-generated content to accentuate digital marketing
- Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
- Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs.
- Understanding of local markets (culture, socioeconomic aspects, commodities, touch points, etc.) and providing feedback on rural consumer behavior to marketing, product, and sales teams
Seasonal Campaigns:
- Crop-wise, region-wise marketing campaigns to source raw materials
- Engaging and activating the existing subscriber base of biomass processors and rural entities
- Deploying farmer communication channels
- Onboarding customer camps and roadshows
- Short videos for educating, training, and hand-holding in App usage
- Upselling of value-added services like Verification, Delivery, and Finance services
Community Engagement:
- Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
- Organize community outreach programs, workshops, and events to raise awareness
- Manage branding initiatives that resonate with rural communities
- Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts
More Info
About Company
Biofuelcircle is a digital platform for biomass and biofuel supply chains. Our web and mobile apps enhance the reach for buyers and sellers and offer unique digital tools to help create sustainable and scalable business model for bioenergy companies. Bioenergy holds big promise for economies such as India. Harnessing residual agrowaste can also help achieve energy security. Reliable supply chain holds the key to unlocking this potential. One end of this supply chain is Rural, and the other- Industrial. Bioenergy companies produce a wide variety of energy alternatives from power to blend-able liquid fuels to drop in liquid and gaseous fuels. They also produce bio fertilisers in large quantities. Biofuelcircle is using advanced digital tools to help integrate this supply chain. It is also bringing on board a broad range of services to become a true supply chain partner to bioenergy companies. The new age of enhanced economic value from biomass for the farmers, supply chain efficiency for bioenergy companies and transformative rural enterprises is now beginning with Biofuelcircle.
