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Backyard Collective

Marketing Executive

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Job Description

Job Title: Marketing Executive

Location: Bangalore (Preferred)

Role Overview

We are looking for a creative, proactive, and hands-on Marketing Executive who

can own campaigns end to end from idea and planning to execution, digital

amplification, and reporting.

The role requires someone who can initiate campaign ideas, confidently engage

with clients, envisage and plan marketing activities, get campaigns rolled out

on-ground and offline, and ensure they are marketed and optimized across

Google, Meta, and Instagram. This is a full-lifecycle marketing role with real

ownership and accountability.

Key Responsibilities

Campaign Ideation & Planning

Conceptualize and initiate marketing campaigns aligned with client and

business objectives

Translate ideas into structured execution plans with clear timelines and

deliverables

On-Ground Events & Offline Marketing

Plan and execute on-ground events, brand activations, and promotions

Manage offline marketing initiatives including print, branding, and physical

touchpoints

Coordinate vendors, partners, and internal teams for seamless execution

Client Servicing & Campaign Management

Act as the primary point of contact for assigned clients

Present campaign ideas, execution plans, and updates

Manage client feedback and ensure smooth coordination throughout the

campaign lifecycle

Digital & Performance Marketing

Execute and manage campaigns across Google Ads, Meta Ads, and

Instagram

Ensure on-ground and offline campaigns are effectively amplified through

digital channels

Monitor performance metrics including reach, engagement, leads, and

conversions

Reporting & Insights

Track campaign performance across offline and digital platforms

Prepare reports, insights, and post-campaign analyses

Apply learnings to improve future campaigns

Requirements

24 years of experience in marketing

Experience managing end-to-end campaigns (offline + digital)

Working knowledge of Google, Meta, and Instagram marketing platforms

Strong communication, coordination, and execution skills

Comfortable with field work and managing multiple projects simultaneously

Why This Role

High ownership and visibility

Opportunity to work across strategy, execution, and performance

Exposure to clients, on-ground activations, and digital marketing in one role

More Info

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About Company

Job ID: 143392737

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