Marketing Executive

Company Description

At Avni Wellness, we're on a mission to empower women across India with innovative solutions through the entire cycle - taking care of her Periods, Nutrition and Personal care needs.

From plant-based superfood snacks to innovative hygiene essentials, we're building a brand that celebrates women's wellnessrooted in science, inspired by Indian traditions.

Loved by over 3.5 lac women, our products are available on our website www.myavni.com, amazon, flipkart, Jiomart, FirstCry

Role Description

This is a full-time, on-site role for a Marketing Executive based in Thane.

The Marketing Executive will be responsible for planning and executing marketing strategies, conducting market research to identify trends and opportunities, and managing various communication channels. Additionally, they will support sales efforts by identifying customer needs and delivering effective campaigns to engage the target audience.

We're looking for aMarketing Executiveto supercharge our growth:

1. Craft killer campaignson Instagram, WhatsApp, and Meta Ads that resonate with millennial and Gen Z women.

2. Drive DTC salesthrough SEO-optimized content, A/B-tested funnels, and engaging storytelling.

3. Amplify our voicein women's healththink viral reels, customer testimonials, and community-building events.

4. Analyze & optimizeKPIs to hit those moonshot goals (bonus if you love FSSAI-compliant messaging!).

What you'll bring:

2+ years in digital marketing, ideally in wellness/DTC.

Passion for women's health and data-driven creativity.

Experience with Shopify, social media tools, and consumer insights.

What we offer:

Competitive salary + performance incentives.

Conducive work environment with high impact team

Chance to make real impactyour ideas will shape lives.