About Aaytham Consulting
Aaytham Consulting is looking for a dynamic and creative Marketing Executive who will be fully dedicated to promoting AyC's services across multiple channels. The primary responsibility of this role is to build visibility for the brand, generate high-quality leads, and support the sales team through effective marketing campaigns, collaterals, and outreach activities.
This role is ideal for someone who enjoys strategic thinking, hands-on execution, and independent ownership of marketing activities.
Key Responsibilities
1. Brand Promotion & Campaign Execution
- Promote AyC's consulting services across relevant online and offline platforms.
- Identify the right marketing channels (LinkedIn, Instagram, WhatsApp, Emailers, Offline Outreach, Industry Groups, Networking Platforms).
- Plan and execute monthly promotional campaigns and targeted outreach activities.
- Develop promotional offers for AyC's services during campaign periods.
2. Content & Collateral Creation
- Create brochures, service pamphlets, pitch sheets, flyers, and campaign materials.
- Coordinate with the creative team to produce high-quality visuals and brand assets.
- Write marketing copy and campaign messaging aligned with AyC's brand tone.
3. Lead Generation & Monitoring
- Run lead-generation campaigns (organic + paid if required).
- Track all inbound leads from campaigns, website, social media, and offline activities.
- Ensure leads are properly categorised and passed on to the Sales team within the expected SLA.
- Maintain and update lead tracking sheets / CRM.
4. Market Research & Targeting
- Identify the right industries, segments, and decision-makers for AyC's services.
- Research competitor offerings and market trends to refine campaign strategies.
- Suggest new outreach channels and activities to improve lead quality.
5. Coordination & Reporting
- Work closely with the Sales team to ensure smooth lead handover.
- Attend marketing meetings and present progress, campaign results, and reports.
- Track KPIs such as lead volume, lead quality, campaign performance, and engagement.
Key Skills & Qualifications
- 13 years of experience in Marketing, Lead Generation, or Brand Promotions.
- Strong understanding of digital marketing channels (LinkedIn, Instagram, Email, WhatsApp).
- Ability to ideate & create marketing materials (pamphlets, brochures, flyers).
- Excellent communication and copywriting skills.
- Ability to handle multiple campaigns simultaneously.
- Experience with basic CRM tools, lead tracking sheets, and reporting.
- Highly proactive, creative, and able to work independently.
What We Offer
- Opportunity to build and run AyC's in-house marketing engine.
- Creative freedom to design campaigns and promotional activities.
- A dynamic and supportive environment across consulting, design, research, and tech teams.
