Apply for Pre-Marketing Executive
We are seeking a proactive and creative Pre-Marketing Executive to join our team. The ideal candidate will support pre-marketing initiatives to drive brand awareness, develop compelling campaigns and assist with lead generation efforts. You'll collaborate closely with marketing, sales and product teams to deliver effective pre-launch strategies.
Role & Responsibilities:
- Market Research & Analysis: Conduct and analyze market research to identify trends, target segments and competitor landscape.
- Campaign Preparation: Assist in the creation of pre-marketing campaigns content, email blasts, social media teasers and collateral.
- Lead Generation Support: Help develop and qualify leads through outreach, promotional materials, and engagement tracking.
- Content Coordination: Collaborate with the content team to align messaging and materials for pre-launch audiences.
- Performance Tracking: Monitor engagement metrics and campaign performance, providing insights for refining efforts.
- Cross-Functional Liaison: Work closely with sales, product, and creative teams to align on timelines, goals and messaging.
Preferred Candidate Profile:
Qualifications: Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline (or equivalent experience).
Technical & Professional Skills:
- Familiarity with pre-marketing tools (e.g. CRM, email automation platforms, basic analytics tools).
- Proficiency in Microsoft Office suite (especially Excel and PowerPoint).
- Strong written and verbal communication.
- Ability to synthesize market data into actionable insights.
Experience: 13 years of prior experience in Publishing Services companies for books and journals with marketing support, campaign coordination, or a related pre-sales or business development role
Soft Skills:
- Creative mindset with strong attention to detail.
- Excellent organizational skills with ability to manage multiple tasks.
- Collaborative and communicative comfortable working cross-functionally.
- Adaptable, proactive and results-oriented.
Location: Preferably work from the office in Chennai, Tamil Nadu, India. However, we may also consider the ideal candidate from outside Chennai.
