Compensation: 9-17 LPA!
About the Company: Insight Global's client, located in California, is a fastgrowing marketing organization specializing in digital brand amplification and multiplatform content execution. The company supports a wide range of consumerfacing brands through innovative email, social, and performancedriven marketing strategies. They focus on crafting databacked creative campaigns that engage audiences, strengthen brand identity, and drive measurable growth. _________________________________
Job Overview:
The Marketing Coordinator will support the development and execution of multiplatform email and social media campaigns for a variety of consumerfocused clients. This role requires strong copywriting skills, an understanding of U.S. audience trends, and the ability to collaborate closely with leadership to drive effective digital marketing results.
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Role Responsibilities:
60-70% of their time-->
- Copy writing for email campaigns, social media content, and other digital marketing assets.
Remaining 40-30% of time -->
- Campaign planning and interpreting creative briefs
- Conducting A/B testing, analyzing performance data, and coordinating with team to ensure alignment on messaging and execution.
- Collaborating with the design and content teams to ensure brand consistency in all campaigns.
- Engaging with social media audiences by responding to comments, messages, and mentions in a timely and professional manner
Schedule: Monday- Friday 9:00am - 5pm US-based Time zone (either EST, CST, MST or PST)
REQUIRED SKILLS AND EXPERIENCE
- Experience supporting email marketing and social media marketing execution using wellknown platforms (including Instagram, Facebook, LinkedIn, TikTok, X and Pinterest)
- Familiarity with email marketing platforms (e.g., Klaviyo, Mailchimp) and social media management tools (e.g., Sprinklr, Hootsuite, Buffer).
- Exceptional written English proficiency, strong copywriting abilities.
- A portfolio demonstrating copy writing work created for marketing campaigns.
- Experience conducting A/B tests.
- Collaborating with project manager, CMO and jr. Designers Interpreting client needs to guide campaign planning and execution.
- Experience supporting multiple brands or agencies marketing. Familiarity with U.S. market trends, and strong media literacy.
- Prior experience collaborating with US based clients or companies and writing content designed to engage U.S. audiences.
- Ability to balance competing deadlines in a fastpaced environment Coachable, curious, collaborative, and open to feedback.
NICE TO HAVE SKILLS AND EXPERIENCE
- Bachelors Degree
- Basic knowledge of design tools (e.g., Canva, Adobe Spark) is a plus
