Content Creation & Management
- Coordinate with videographers to produce high-quality digital content including patient testimonials, doctor interviews, and promotional videos
- Oversee content development across digital platforms
- Ensure timely publishing of approved content
Internal & External Coordination
- Act as the primary point of contact for digital marketing agencies
- Collaborate with PR, communications, and medical teams for campaign execution
- Manage relationships with external vendors and partners
Content Calendar Management
- Develop and maintain a structured content calendar
- Ensure timely planning, creation, and distribution of digital content
Brand Management
- Ensure all digital content adheres to brand guidelines
- Maintain consistency in messaging, tone, and visual identity across platforms
Campaign Development & Execution
- Brainstorm and develop digital marketing campaigns with internal and external teams
- Support campaign rollout and optimization
Performance Tracking & Reporting
- Track KRAs and digital marketing performance metrics
- Prepare regular performance reports for senior management
- Recommend improvements based on analytics and insights
