Digital Marketing Coordinator

Job Title: Digital Marketing Coordinator

Key Responsibilities

* Plan, execute, and optimize email marketing campaigns, including newsletters, promotional campaigns, and automated workflows

* Manage email lists, segmentation, deliverability, and A/B testing

* Write clear, engaging, and conversion-focused marketing copy for emails, landing pages, social media, and digital assets

* Design and edit basic marketing graphics using tools such as Canva or Adobe Creative Suite while maintaining brand consistency

* Track, analyze, and report on campaign performance using analytics tools (Google Analytics, email dashboards, social insights)

* Monitor key performance indicators (KPIs) such as open rates, click-through rates, conversions, and ROI

* Support social media content creation and scheduling

* Assist with website content updates and basic SEO best practices

* Coordinate with internal teams and external vendors or agencies as needed

* Maintain marketing calendars and ensure timely campaign execution

Required Skills and Experience

* Proven experience with email marketing platforms such as Mailchimp, HubSpot, ActiveCampaign, Klaviyo, or similar

* Strong copywriting skills with attention to tone, clarity, and audience targeting

* Experience creating visual content using Canva, Photoshop, Illustrator, or similar tools

* Solid understanding of digital marketing analytics and performance tracking

* Ability to interpret data and translate insights into actionable improvements

* Strong organizational skills with the ability to manage multiple projects simultaneously

* High attention to detail and strong communication skills

US shift

Salary- 4-4.5 LPA