About the Company
The Waxpol Industries Limited, established in 1950, is a pioneer in Asia in the manufacturing and marketing of high-quality vehicle care, lubricants, automotive detailing products, FMCG maintenance solutions, and industrial consumables. With over 100 premium products and ISO 9001:2015 certification by TÜV Nord (Germany), Waxpol continues to expand across automotive aftermarket, institutional, and service network ecosystems.
About the Role
We are looking for a dynamic and execution-focused Marketing Communications & Activation Manager to lead end-to-end brand communication, campaign execution, and customer activation initiatives.
The role will be responsible for managing mass communication, newsletters, social media, email marketing, WhatsApp campaigns, POS visibility, and on-ground activations, while also designing and optimizing full-funnel marketing campaigns (awareness → engagement → conversion → loyalty).
This is a high-impact role that directly supports sales growth, dealer engagement, and brand visibility across markets.
Key Responsibilities
1. Marketing Communication & Content Management
- Plan and execute monthly communication calendars across all channels
- Develop newsletters, product communication, campaign creatives, and announcements
- Ensure consistent brand messaging across digital and offline platforms
2. Digital Marketing (Email, Social Media & WhatsApp)
- Manage and execute campaigns across:
- Email marketing (newsletters, product updates, promotions)
- Social media (Instagram, Facebook, LinkedIn, YouTube)
- WhatsApp marketing (dealer, distributor, and customer communication)
- Optimize campaigns through segmentation and performance tracking
3. Campaign Strategy & Funnel Management
- Design and manage full marketing funnel:
- Primary: Awareness & visibility
- Secondary: Engagement & activation
- Tertiary: Conversion & sales
- Execute integrated campaigns across digital, trade, and on-ground channels
4. Customer Activation & Trade Engagement
- Plan and execute:
- Retail activations
- Dealer & distributor engagement programs
- Mechanic / painter / detailer campaigns
- Align marketing initiatives with sales objectives
5. POS Visibility & On-Ground Branding
- Develop and deploy POS materials (banners, standees, displays, etc.)
- Ensure visibility across retail outlets, workshops, and detailing studios
- Coordinate with sales teams for execution and audits
6. Loyalty Program Design & Management
- Design and manage loyalty programs for:
- Dealers and distributors
- Mechanics and workshops
- End customers
- Build retention strategies and repeat engagement mechanisms
7. Conversion & Performance Optimization
- Track and optimize funnel performance from awareness to conversion
- Improve campaign effectiveness and ROI
- Identify drop-offs and implement corrective strategies
8. Vendor & Execution Management
- Coordinate with agencies, designers, printers, and media vendors
- Ensure timely and high-quality execution of campaigns
- Manage budgets and cost efficiency
9. Data Management & Reporting
- Maintain customer and channel databases
- Track campaign performance and generate insights
- Prepare reports on engagement, conversion, and ROI
Qualifications
- Bachelor's degree in Mass Communication, Marketing, or related field
- 2–6 years of experience in marketing communications, digital marketing, or brand activation
- Experience in FMCG / Automotive / Retail marketing preferred
Core Skills
- Marketing Communications
- Digital Marketing (Email, Social Media, WhatsApp)
- Campaign Planning & Execution
- Brand Activation & POS Marketing
- Content Creation & Messaging
- Customer Engagement & Loyalty Programs
- Data Analysis & Campaign Optimization
- Vendor Management
