Marketing Automation Specialist

Key Responsibilities

● Build and execute omnichannel marketing campaigns across email, push, in-app, and other digital touchpoints to deliver cohesive customer experiences

● Develop and maintain data segmentation strategies using SQL to enable precise audience targeting and personalization

● Design, build, and optimize automation workflows within Salesforce Marketing Cloud to improve campaign efficiency and platform performance

● Collaborate with cross-functional stakeholders (marketing, product, analytics) to translate business objectives into scalable campaign strategies

● Monitor campaign performance metrics, generate insights, and recommend optimizations to improve engagement and conversion

● Ensure data integrity and quality across marketing systems and platforms

● Document processes, standard operating procedures, and best practices to support team knowledge sharing and operational scalability.

Qualifications

● 5-7 years of experience in marketing operations, CRM marketing, or a related field

● Strong proficiency in SQL for data extraction, segmentation, and analysis

● Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and AMPscript

● Proven track record of developing and implementing omnichannel marketing campaigns

● Experience with data segmentation and audience targeting strategies.