Marketing Automation Specialist (SFMC)

Marketing Automation Specialist – Big Tech Firm

We're hiring on behalf of a leading Big Tech firm for a Marketing Automation Specialist to join their international marketing team.

This is an initial contract role until 31 December 2026, with strong potential for extension as the team is currently reviewing budgets into next year.

In this role, you'll support the planning, execution and optimization of marketing campaigns across email, push, in-app and other digital channels. You'll work closely with regional marketing, product and analytics teams to build customer journeys, improve campaign performance and deliver better customer experiences at scale.

Key Responsibilities

• Plan, set up and deliver marketing campaigns across email and other digital channels
• Build and refine automated customer journeys using Salesforce Marketing Cloud
• Work with data and SQL to segment audiences, improve targeting and support campaign automation
• Track campaign results, identify insights and suggest ways to improve performance
• Partner with marketing teams, product teams, analytics teams and external vendors to ensure smooth campaign delivery
• Help improve campaign workflows, documentation and best practices as the team continues to scale

What We're Looking For

• Around 5–7 years of experience across marketing operations, CRM, lifecycle marketing, email marketing or marketing automation
• Practical experience using Salesforce Marketing Cloud, particularly Journey Builder
• Comfortable building email campaigns and integrating them into broader marketing automation workflows
• Able to use SQL for audience segmentation, targeting or automation purposes
• Strong understanding of customer journeys, audience targeting and campaign optimization
• Clear communicator who can manage stakeholders and work independently in a fast-moving environment

Experience with WhatsApp marketing, push, in-app or broader digital campaigns would be a plus.

This is a great opportunity to join a global Big Tech environment and work on high-impact campaigns supporting international markets.