Marketing Automation Specialist

Company Description

Casa Company Ltd. is dedicated to revolutionizing the traditional salon experience through innovative mobile salon services. Our mission is to combine beauty and convenience by bringing our professional services directly to our clients, eliminating the hassle of scheduling, commuting, and waiting. With a focus on customer satisfaction, we deliver high-quality, personalized beauty experiences in the comfort of each client's chosen space. Join us in redefining the beauty and self-care industry with this transformative approach.

We are looking for a proactive, technical, and highly organized individual who can take ownership of day-to-day technical operations, automations, and process improvements for our growing mobile salon business. This person will work closely with the founder, take over many of the current responsibilities, and independently drive new initiatives without waiting for task-by-task instructions.

The ideal candidate is a self-starter who enjoys solving problems, improving systems, and exploring new software solutions that help the business scale.

• Research, evaluate, and implement new SaaS tools for business automation (CRM enhancements, AI agents, B2B prospecting, cold calling tools, etc.).
• Set up and manage AI call-handling systems to streamline inbound calls.
• Build and maintain marketing automations using platforms like Zoho, Zapier, Make.com, Google Cloud, etc.

• Act as the primary contact with our SaaS booking software provider reporting bugs, following up on feature requests, and testing updates.
• Conduct regular audits of tools and processes to ensure accuracy and efficiency.

• Coordinate with external teams such as Meta Ads agency and ensure campaigns are aligned and optimized.
• Oversee SEO initiatives including keyword review, technical SEO checks, and content strategy direction.
• Monitor user behaviour insights through Microsoft Clarity and recommend improvements.

• Assist in preparing service provider salary sheets and extracting relevant data from the CRM.
• Work with BigQuery/Sheets or similar tools to structure clean data for analysis.
• Support any other operational automation projects as needed (e.g., webhook processing, payment reconciliation, etc.).
  

• Strong understanding of SaaS tools, CRM systems, and marketing platforms.
• Hands-on experience with automation tools (Zoho, Zapier, Make, HubSpot, or similar).
• Ability to learn new software quickly and run PoCs independently.
• Basic understanding of digital marketing (Meta Ads, SEO fundamentals).
• Comfortable coordinating with vendors, agencies, and technical teams.
• Good analytical skills; familiarity with Google Sheets, Excel, or basic data handling.
• Excellent problem-solving abilities and a strong sense of ownership.
• Strong communication and documentation skills.
  

• A self-starter who doesn't wait to be told what to do.
• Someone who enjoys experimenting with tools and finding better ways to run a business.
• Highly responsible, reliable, and detail-oriented.
• Comfortable wearing multiple hats and owning end-to-end solutions.
• Interested in helping a fast-growing company scale with smart operations.