Position Title:
Marketing Automation Specialist International
Job Purpose
We are seeking a proactive and data-driven
Marketing Automation Specialistwith deep expertise in
HubSpot,
email marketing, and
marketing automation. This role is critical to driving personalized, scalable marketing efforts across global regions and aligning automation strategies with lead generation and customer retention goals.
Key Roles And Responsibilities
- Email Campaigns & Workflows
- Design, build, test, and optimize automated email workflows in HubSpot.
- Create segmented email campaigns targeting multiple buyer personas and stages of the funnel.
- Monitor email performance metrics (open rates, CTR, conversions) and implement improvements.
- HubSpot CRM & Automation
- Manage and optimize HubSpot CRM, marketing automation tools, and integrations with third-party platforms.
- Ensure data cleanliness, contact segmentation, and lead scoring are effectively implemented and maintained.
- Build and maintain lead nurturing workflows and customer journey automation.
- Performance & Reporting
- Track and analyze campaign performance, providing actionable insights and reporting to stakeholders.
- Conduct A/B testing to improve email content, subject lines, and sending strategies.
- Collaboration & Strategy
- Collaborate with content, design, and sales teams to align marketing campaigns with business goals.
- Work with international marketing teams to adapt strategies to regional needs and compliance standards (e.g., GDPR).
Business Expertise / Knowledge
- Strong understanding of how digital content, e-commerce, marketing, and product teams collaborate to drive commercial objectives.
- Solid grasp of industry trends, competitor offerings, and the broader digital retail landscape.
Job Requirements And Qualifications
Education & Experience
- Minimum of 2 years hands-on experience in HubSpot marketing tools.
- Demonstrated success in planning and executing high-performing email marketing and automation campaigns.
Technical Skills
- Strong understanding of CRM and email marketing best practices.
- Proficient in segmentation, personalization, and lead nurturing tactics.
Communication & Teamwork
- Fluent in English, both written and spoken, with the ability to collaborate effectively across international teams.
- Strong project management and organizational skills with attention to detail.
