Marketing Automation Specialist(Netcore Cloud)

We are hiring for lab grown diamonds who is street-smart, highly resourceful, data-first executor who can own marketing automation, customer segmentation, Shopify management, and reporting dashboards end-to-end. Someone who understands both tech and marketing, can solve problems fast, and can drive results without needing hand-holding.

This is a high-ownership role designed for someone who wants to grow fast, think like a business partner, and build systems that scale.

Job role - Marketing Automation & E-commerce Data Specialist

Location Bangalore

Salary best for the candidate depending exp and interview performance

6-9 LPA

Exp - 1-4 years.

Marketing Automation & E-commerce Data Specialist

Job Description

We are looking for a street-smart, highly resourceful, data-first executor who can own marketing automation, customer segmentation, Shopify management, and reporting dashboards end-to-end. Someone who understands both tech and marketing, can solve problems fast, and can drive results without needing hand-holding.

This is a high-ownership role designed for someone who wants to grow fast, think like a business partner, and build systems that scale.

Key Responsibilities

Marketing Automation (Netcore / CRM / Retention)

Build & optimize automation journeys (welcome, abandoned cart, browse abandonment, post-purchase, feedback, win-back, loyalty, RFM).

Execute email / SMS / WhatsApp / push workflows with performance mindset.

Build smart customer segments from transaction + behaviour + lifecycle data.

Manage audience hygiene: list growth, deliverability, segmentation depth.

Data & Reporting

Create & manage performance dashboards on Looker Studio / PowerBI / Excel.

Funnel visibility: TOFU MOFU BOFU + Offline vs online impact.

Track RFM cohorts, retention, repeat rate, CAC vs LTV, revenue share of automation.

Weekly & Monthly reporting with insights + action recommendations.

Shopify & Integrations

Own backend workflows, tagging logic, automation triggers.

Manage integrations: Netcore Shopify GA4 GTM EasyInsights, Hotjar/Clarity.

Implement customer logic: lifecycle tags, product affinity tags, segmentation keys.

Ensure tracking accuracy for all events.

Execution + Ownership

Collaborate with performance team, creative team & store ops to drive outcomes.

Solve problems fast and suggest improvements proactively not just execute tasks.

Required Skills

13 years in CRM / automation / e-com / data analytics.

Strong hands-on with Netcore, or Klaviyo / MoEngage / WebEngage preferred.

Advanced Excel / Google Sheets, Pivot Table, VLOOKUP/XLOOKUP, Query.

Looker Studio / PowerBI reporting dashboards.

Understanding of customer funnels, retention metrics, segmentation, CAC/LTV.

Who You Are

Street smart, problem solver, hustler mindset - understands business, not theory.

Curious, analytical, fast learner.

Loves dashboards, data, automation, and measurable results.

Not afraid to experiment, test, and optimize.