Marketing Associate

Function: Marketing

Location: Bangalore, 6 days WFO

Reports to: Founders

The Studio

We are a Strategy Studio for Startups. When founders make better choices, they

don't just experiment with innovation but rather redefine markets and leave

lasting impact. Our mission is to build strategic roadmaps for these early-stage

startups through Pathfinder's proprietary frameworks.

The Role

As a Marketing Associate, you're the operator who keeps Pathfinder's marketing

engine running. With our existing Content and Design capabilities, your role is to

coordinate them and execute - building on their work and amplifying our

distribution across every channel we're in, digital and physical. You'll turn the

team's thinking into demand and attention we can act on.

The work moves fast and rarely runs in a straight line. That's why we work from

one space, six days a week: it's the simplest way to keep up with each other.

The Work

Digital

● Build and steward Pathfinder's brand persona, keeping the voice consistent

wherever it shows up.

● Orchestrate campaigns across the funnel - visibility, awareness, newsletter

subs - on social channels (LinkedIn, Youtube, Instagram, Reddit, and the

rest), watching how the message lands.

● Coordinate the Content and Design teams, then shape their work into a

coherent push and get it in front of the right audiences.

● Run email and CRM through Mailchimp/HubSpot - lists, automations, and

lead tracking.

● Keep the website current and apply SEO and AEO basics, tracking how

search performs.

● Maintain dashboards across LinkedIn Analytics and Notion, and turn them

into clear weekly reads.

● Lean on GenAI tools for drafts, variations, and creative alignment.

Experiential

● Grow Pathfinder's community through events, collaborations, and

partnerships, owning them end to end.

● Lead PR and founder visibility - getting us into the right rooms, press, and

feeds.

● Work with design and multimedia partners to push our formats forward,

from static posts toward video, interactive decks, and podcasts.

● Turn those moments back into content, feeding what's worth keeping into

our digital channels.

The Craftset

We value precision and reliability in performance. To thrive here, you'll bring:

● Build Cadence - Streamline parallel threads so every track keeps moving.

● Brand Fluency - Understand our voice and ways of thinking, and align

everything you ship to it.

● Detail Discipline - Track metrics, dashboards, and lists with accuracy and

consistency.

● Imagination Over Imitation - Reason out what works, then bring a fresh

angle rather than a borrowed one.

● Ownership - Take work end to end, owning the outcome irrespective of the

result.

The Fit

● 1-3 years in digital marketing or growth, ideally in a startup or dynamic

work environment.

● Use Gen AI tools to sharpen the work, not just speed it up.

● Can write clear, adaptable copy.

● Any undergraduate/postgraduate degree.