Key Responsibilities:
- Campaign Execution: Support the planning and execution of multi-channel (including CRM,
Tik Tok, Instagram) marketing campaigns to enhance brand visibility, drive brand love and
customer acquisition.
- Influencer Partnerships: Identify, recruit, and onboard influencers passionate about hormone tracking, fertility, and wellness, to grow our network across key social media platforms.
- Campaign Ideation: Develop creative and exciting briefs for upcoming campaigns that align with brand goals and resonate with target audiences.
- Performance Tracking: Help analyze marketing and influencer campaign data, providing
insights and actionable recommendations to improve campaign performance, engagement,
and conversion rates.
- Industry Trends: Stay informed about the latest industry trends, emerging platforms, and best practices to ensure we are leveraging the most effective strategies.
- Cross-Functional Collaboration: Partner with teams across design, social, brand, medical, and content departments to ensure unified messaging and brand consistency across all channels.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Strong understanding of digital marketing, including social media, email marketing, and paid advertising.
- Excellent communication, writing, and storytelling skills.
- Ability to thrive in a fast-paced environment while managing multiple projects simultaneously.
- Creative thinker with a passion for developing innovative marketing strategies and campaigns.
Desired Attributes:
- Hustler mentality: A hands-on problem solver, ready to dive in and collaborate with influencers.
- Adaptability: Thrives under tight deadlines and high-pressure situations, always finding clever solutions to challenges.
- Passionate about women's health: Enthusiastic about educating influencers on the importance of hormone tracking and its impact on well-being.
- Strong communicator: Able to simplify complex concepts and present them in a fun,engaging way.
- Social media savvy: Well-versed in platforms like Instagram, TikTok, Facebook, YouTube, and moresomeone who's deeply familiar with online trends.
- Cultural awareness: Stays in touch with US pop culture and online communities.
