Job Description
About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.
Today 60Lac customers trust us for their personal care needs. The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.
Role: Marketing Associate
Position Overview
We are looking for a high-agency, hands-on Marketing Associate to join our Brand & Marketing team. This role is suited for someone who understands full-funnel marketing from brand building to demand generation, with strong exposure to PR, LinkedIn-led social presence, and brand thinking.
You should be comfortable owning execution end-to-end, working with agencies, and bringing sharp judgment on content, messaging, and design layouts.
Brand & Organic Marketing Execution
- Support and execute end-to-end brand campaigns and organic marketing initiatives.
- Monitor cultural and category trends to ensure brand relevance and differentiation.
- Drive brand storytelling through owned, earned, and shared media.
Demand Generation & Marketing Execution
- Support demand generation initiatives across digital and on-ground efforts
- Work closely with performance and product teams to improve conversion journeys
- Contribute to campaign ideation and execution with a clear focus on outcomes
Public Relations & Earned Media
- Support PR planning and execution through media coordination, coverage tracking, and relationship building with key publications.
- Drive the opportunities for thought leadership and organic brand amplification.
Public Relations & Earned Media
- Support PR planning and execution through media coordination, coverage tracking, and relationship building with key publications.
- Drive the opportunities for thought leadership and organic brand amplification.
Campaign Support & Admin
- Assist in planning and executing promotional campaigns, launches, and events.
- Maintain organized documentation for campaign assets, reports, and budgets.
- Manage day-to-day marketing operations to ensure smooth execution.
Skills and Qualifications
• Bachelor's/Master's Degree; 2–4 years of experience
• Strong analytical and logical thinking skills to interpret data and derive insights
• Creative thinker with a strong bias for execution and outcomes
• Comfortable working with numbers and tools like Excel, Google Analytics, etc.
• Understanding of brand building + demand generation interplay
• Ability to adapt quickly to evolving marketing trends
• High attention to detail across content, data, and execution
• Strong collaboration and stakeholder management skills
• Strong written and verbal communication skills
• Eye for good design and layout quality
• Open to continuous learning and ownership-driven roles
Location: Udyog Vihar, Gurgaon
Website: www.nathabit.in
Instagram: www.instagram.com/nathabit.in
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