Digital Marketing Associate

Please note:

We value stability and long-term growth. Candidates with a pattern of frequent job changes should not apply for this role.

Role Description:

This is a full-time on-site role for a Digital Marketing Associate at VOLUME. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing digital advertising campaigns across Meta, Google, Amazon, and other marketplace platforms. The role requires a data-driven mindset, strong analytical skills, and the ability to independently manage performance marketing campaigns while maximizing ROI and business growth.

Responsibilities:

• Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Manage Google Search, Display, Shopping, Performance Max, YouTube, and Remarketing campaigns.
• Manage and optimize Amazon Ads and other marketplace advertising campaigns to improve product visibility and sales.
• Handle monthly advertising budgets of ₹10 Lakhs or more while ensuring efficient budget utilization.
• Monitor campaign performance and optimize key metrics including ROAS, ROI, CTR, CPC, CPA, CPM, CAC, and Conversion Rate.
• Conduct A/B testing across creatives, audiences, ad copies, bidding strategies, placements, and landing pages.
• Scale successful campaigns while maintaining profitability and marketing efficiency.
• Track campaign performance using Google Analytics (GA4), Google Ads, Meta Ads Manager, Google Tag Manager (GTM), Meta Pixel, and other reporting tools.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Work closely with the website, design, and content teams to improve landing page performance, conversion rates, and campaign effectiveness.
• Coordinate with creative teams to develop high-performing ad creatives, banners, videos, and promotional content.
• Research competitors, audience behaviour, platform updates, and emerging digital marketing trends to identify new growth opportunities.

Qualifications:

• Minimum Graduate with 2-3 years of hands-on experience in Digital Marketing or Performance Marketing.
• Strong experience managing Meta Ads and Google Ads campaigns.
• Hands-on experience managing Amazon Ads or other marketplace advertising platforms.
• Experience managing a minimum monthly advertising budget of ₹10 Lakhs across one or more digital advertising platforms.
• Strong understanding of audience targeting campaign optimization, bidding strategies, remarketing, lookalike audiences, keyword research, and conversion optimization.
• Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
• Good understanding of Conversion Rate Optimization (CRO) and landing page optimization.
• Strong analytical skills with proficiency in Microsoft Excel or Google Sheets.
• Excellent communication, organizational, and problem-solving skills.
• Ability to manage multiple campaigns simultaneously while meeting deadlines.
• Relevant certifications in Google Ads, Google Analytics, Meta Blueprint, or Amazon Ads will be an added advantage.

Company

VOLUME is a branding-first creative agency driven by strategy, design, and storytelling. We work at the intersection of Purpose, Human insight, and Creative expression to build brands that are meaningful, relevant, and future-ready.

Why VOLUME might be the right place for you

• You enjoy working independently and collaborating with self-driven people.
• You want to help build brands, ideas, and campaigns from the ground up.
• You listen well, adapt fast, and don't mind rewriting the brief.
• You're excited by problem-solving.
• You value craft, whether in words, design, or strategy.
• You care about impact, not just output.

Why VOLUME might not be the best fit (right now)

• You're seeking rapid growth rather than steady progression.
• You're driven more by titles than by the work.
• Your work depends heavily on specific tools or templates.
• You shy away from ambiguity or creative ownership.
• You seek strict roles over fluid collaboration.
• You need a remote setup.

Location:

RK Puram, Sector 4, New Delhi, India