Marketing Associate

Company Description

Bagicha Wilderness is dedicated to creating a chain of luxury lodges and camps, offering a unique sanctuary for experiential travelers. Our vision is to deliver an unparalleled blend of luxury and nature, allowing our guests to immerse themselves in an authentic, tranquil environment. We are committed to providing a harmonious experience that blends comfort, sustainability, and reverence for the natural world. Our properties are designed to cater to discerning travelers seeking both relaxation and adventure.

Role Description

This is a full time job based out of Mumbai location with 2 days work from home.

We are looking for a high-energy Marketing Associate to join our team in Mumbai. You will be at the heart of our brand's growth, helping us bridge the gap between our luxury wilderness retreats and our urban audience. This role is perfect for a creative professional who loves nature, luxury travel, and the challenge of building a distinct brand identity in a competitive market. Additionally, you will be helping us manage the LinkedIn profile of our partner family chartered accountancy firm- CARaichura & Associates.

As a Marketing Associate focussed on digital media, you won't just be posting on social media- you will be crafting the narrative of the wild, managing campaigns, and ensuring that every touchpoint a customer has with Bagicha Wilderness feels premium and authentic

Responsibilities:

• Content Strategy & Creation: Assist in developing high-quality visual and written content that highlights our property experiences, luxury amenities, and sustainability efforts.
• Social Media Management: Lead our presence on Instagram, LinkedIn, and Facebook. This includes scheduling, community engagement, and staying ahead of trends in the travel/hospitality space.
• Campaign Execution: Work closely with the leadership team to launch seasonal promotions, early-bird offers, and influencer collaborations.
• Performance Tracking: Monitor and report on the performance of digital campaigns using tools like Google Analytics and Meta Business Suite to optimize our marketing spend.
• Collateral Design: Coordinate with designers (or use tools like Canva/Adobe Suite) to create brochures, sales decks, and on-property signage.
• Assist in Overall Branding Strategy: Work on overall brand strategy with CXOs of the firm on individual properties & overall Bagicha brand

Qualifications:

Experience: 1–3 years of experience in Marketing, preferably within the Hospitality, Luxury Travel, or Lifestyle sectors. (Freshers with exceptional portfolios/internships are welcome).

Education: Bachelor's degree in Marketing, Communications, or Business.

Skills:

• Strong command of English with a storytelling flair.
• Proficiency in social media management and basic graphic design.
• Familiarity with SEO/SEM and Performance Marketing basics.

Compensation: Rs 30,000 per month+ annual variable based on performance

Other Benefits:

1. Opportunity to travel on site
2. Two sponsored travel stays for two nights each at any Bagicha property

Why Join Bagicha

• The opportunity to build a brand from the ground up in the exciting wildlife tourism sector.
• A collaborative, transparent work culture where your ideas are heard directly by the founders.
• Exposure to the luxury travel industry and the chance to contribute to meaningful conservation-led tourism