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About Pixelo Digital
As a new-age B2B demand-generation and product company, we specialise in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customised to meet the individual needs of each client.
Location: Navi Mumbai, Maharashtra
Key Responsibilities:
- Content Creation: Develop high-quality, engaging, and informative content tailored for B2B audiences, including blogs, whitepapers, case studies, eBooks, website copy, and email campaigns.
- Research & Analysis: Conduct in-depth research on industry trends, target audiences, and competitor strategies to produce relevant and impactful content.
- SEO Optimisation: Incorporate SEO best practices to improve organic visibility and ranking of content across search engines.
- Collaboration: Work closely with the marketing, design, and product teams to align content with overall marketing strategies and business goals.
- Brand Voice: Ensure all content adheres to Pixelo's or the client's tone, style, and brand guidelines, maintaining consistency across platforms.
- Performance Monitoring: Analyse content performance metrics and refine strategies to improve engagement and conversion rates.
- Thought Leadership: Contribute to thought leadership efforts by crafting compelling content that positions Pixelo and its clients as industry leaders.
Required Skills & Qualifications:
- Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
- 1-3 years of professional experience in B2B content writing.
- Strong command of English with impeccable grammar and writing skills.
- Basic understanding of SEO principles and keyword research tools.
- Ability to adapt writing style for different industries and target audiences.
- A creative mindset with attention to detail and a knack for storytelling.
- Familiarity with content management systems (e.g., WordPress) and marketing tools (e.g., HubSpot).
- Proficiency in Microsoft Office and Google Workspace, Grammarly, SEMrush and other writing and research tools.
Preferred Qualifications:
- Agency experience is highly preferred.
- Experience working in the B2B tech or SaaS industry.
- Familiarity with lead generation strategies and demand generation content.
- Knowledge of data-driven content marketing and analytics tools like Google Analytics.
Contact Information: [Confidential Information]
