Marketing and Sales Executive

We're looking for a Marketing and Sales Executive to help drive brand awareness, build institutional partnerships, and support both online and offline campaigns. This role is ideal for someone who's people-savvy, organised, and eager to grow in a fast-paced startup with a meaningful mission.

Key Responsibilities

Outreach & Sales

Reach out to schools, parenting groups, gated communities, NGOs, and corporate HRs to pitch ParentVerse as a family wellness tool.

Follow up on leads via email, calls, and in-person meetings (if local).

Maintain a lead tracker and report on conversion performance regularly.

Help plan and execute offline campaigns.

Marketing Campaign Support

Assist in executing brand campaigns across social media, email, and influencer channels.

Coordinate with design/content teams for banners, posters, and brochures needed for campaigns.

Contribute ideas for contests, activations, and seasonal engagement initiatives.

Analytics & Feedback Loop

Track campaign performance (open rates, leads, referrals, downloads).

Gather feedback from outreach partners or users and report insights to improve communication and targeting.

Brand Messaging & Collateral

Customise decks, PDFs, and cold mail formats for different target groups.

Represent ParentVerse's brand values in all outreach communication.

Help build pitch narratives that resonate with parents, educators, and community leaders.

Skills & Requirements

13 years of experience in sales, marketing, or community outreach.

Strong communication skills - both written and verbal.

Comfortable with outreach, cold communication, and follow-ups.

Organised, proactive, and able to manage multiple leads or campaign threads at once.

Experience with early-stage startups or the parenting/ed-tech space is a plus.

Familiarity with tools like Canva, Google Workspace, and Figma is a bonus.

Why Join Us

Be part of a purpose-driven brand changing how families interact with tech.

Play a central role in growth, outreach, and brand visibility.

Learn from cross-functional teams and gain exposure to all parts of a growing business.

A flexible, fast-moving startup culture with room to innovate.