MARKETING AND GROWTH MANAGER SERAI VILLAS, GOA

Marketing & Growth Manager

Serai Villas

North Goa, India | Full-Time | Hybrid

Please read the requirements and qualifications completely and apply to: [Confidential Information]

About Serai Villas

Serai Villas is a boutique luxury villa management company based in North Goa. We manage a curated portfolio of villas and apartments, providing end-to-end management services including sales, marketing, guest experience, and operations.

As we continue to expand our portfolio, we are seeking a Marketing & Growth Manager to lead our marketing initiatives, strengthen our brand presence, drive guest retention, and develop strategic partnerships.

This role offers the opportunity to work directly with the founder and play a key role in shaping the future growth of the business.

Key ResponsibilitiesMarketing Strategy & Content

• Develop and execute marketing strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Create and manage content calendars aligned with business objectives.
• Coordinate with photographers, videographers, designers, and content creators.
• Plan and execute campaigns around villa launches, seasonal demand periods, festivals, and promotional offers.
• Ensure consistency of brand identity and messaging across all channels.

Guest Retention & CRM Marketing

• Develop and manage guest retention initiatives.
• Execute email, WhatsApp, and SMS marketing campaigns.
• Build systems to increase repeat bookings and referral business.
• Manage guest databases and communication workflows.
• Monitor campaign performance and optimize accordingly.

Influencer Marketing

• Identify and onboard relevant influencers, content creators, travel bloggers, and media partners.
• Manage collaborations from negotiation through execution.
• Coordinate hosted stays and campaign deliverables.
• Track performance metrics and return on investment.

Partnerships & Business Development

• Develop strategic partnerships with luxury brands, wellness providers, travel companies, restaurants, event companies, and hospitality partners.
• Create co-marketing opportunities that increase brand awareness and revenue.
• Build and maintain long-term relationships with key partners.

Digital Presence Management

• Coordinate with external agencies handling SEO, paid advertising, and website development.
• Ensure website content remains updated and optimized.
• Maintain consistency across all online listings and digital touchpoints.

Reporting & Analytics

• Track and report on key marketing metrics.
• Monitor lead generation, direct booking growth, guest retention, and campaign performance.
• Provide monthly reports and recommendations to management.

Requirements

• 3–5 years of experience in marketing, hospitality, travel, luxury lifestyle, real estate, or a related industry.
• Strong understanding of content marketing and social media strategy.
• Experience managing influencer collaborations and partnerships.
• Excellent communication and relationship-building skills.
• Strong project management and organisational abilities.
• Ability to manage multiple initiatives simultaneously.
• Data-driven mindset with an understanding of marketing performance metrics.

Preferred Qualifications

• Experience in hospitality, travel, luxury lifestyle, or real estate marketing.
• Familiarity with CRM and email marketing platforms.
• Experience working with agencies and external vendors.
• Understanding of customer retention and lifecycle marketing.

Key Performance Indicators

Success in this role will be measured through:

• Growth in direct booking revenue.
• Increase in repeat guest bookings.
• Growth of guest database and CRM engagement.
• Successful execution of influencer campaigns.
• Development of strategic partnerships.
• Website traffic and lead generation growth.
• Overall contribution to brand awareness and business growth.

Compensation

• Competitive salary based on experience.
• Performance-based incentives linked to business growth and marketing objectives.
• Opportunity for significant career growth as the company expands.

Location

North Goa (Hybrid preferred)

Candidates based in Goa or willing to relocate will be preferred.

Please read the requirements and qualifications completely and apply to: [HIDDEN TEXT]