Brand & Growth -Marketing Manager

Brand & Growth Manager -TISYA STAYS

North Goa (HQ) · Full-time · Luxury hospitality startup · AI-first workflows

Most marketing roles ask you to execute someone else's strategy.

This one asks you to build it.

If you think in campaigns, content, and conversion - and you've already replaced half your workflow with AI -keep reading.

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ABOUT TISYA STAYS

We're not a hotel chain. We're not an OTA. We're Tisya Stays -a luxury villa rental and hospitality management company operating across Goa, Mukteshwar, and Coonoor, with our home base in North Goa.

We manage premium properties and obsess over every detail of the guest journey - from the first Instagram scroll to the final checkout message. We're in the business of selling experiences that people remember and talk about. That's where you come in.

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WHAT THE ROLE ACTUALLY INVOLVES

This is a full-stack marketing role. You'll own strategy, execution, and outcomes - across brand, content, performance, and retention.

• AI-led marketing workflows

• Performance marketing

• Content strategy & production

• Creator & influencer collaborations

• Social media growth

• Brand storytelling

• CRM & retention marketing

• Organic + paid strategy

• Trend spotting & rapid execution

• Marketing automation

• Community building

• Guest experience storytelling

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WHO WILL THRIVE HERE

You're a fit if:

• You use AI daily, not occasionally

• You ship fast and iterate faster

• You think in funnels and stories simultaneously

• You've grown an audience - personal or brand

• You know what luxury positioning actually means

• You get bored without ownership

• You can write, strategise, and analyse

You're not a fit if:

• You need a brief for every task

• You separate creative from commercial

• You've never touched a campaign budget

• You treat engagement metrics as vanity

• You work 9–6 and log off mentally at 5

• You want stability over growth

• You think AI is optional

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WHAT WILL MAKE SOMEONE STAND OUT

• A portfolio that shows range - brand work, growth experiments, content that actually converted

• Experience with luxury, lifestyle, travel, or hospitality brands

• Your own take on how Tisya Stays should be positioned - unprompted

• Clear examples of AI tools in your actual workflow

• A track record of shipping things, not just planning them

• Comfort with ambiguity -and a bias to move anyway

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CULTURE & WORK STYLE

We move fast. We trust people. We don't micromanage.

• High-ownership environment -own your OKRs, drive execution without hand-holding

• Reverse mentoring - your perspective on culture and the internet actively shapes how we think

• Direct access to founders -not a chain of managers, just honest, fast feedback loops

• Freedom to experiment- pitch ideas, run tests, kill what doesn't work, double down on what does

• Fast execution culture- we value done over perfect

• No politics, no bureaucracy -just results and growth

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WHY THIS ROLE IS EXCITING

• You'll build a brand from an early stage

• Work across Goa, Mukteshwar, and Coonoor

• Exposure to luxury hospitality, travel, lifestyle, and India's startup ecosystem

• Real opportunity to grow into Head of Marketing / CMO track as we scale

• Your work will live on properties people dream about visiting

• This is the kind of role you put first on your resume

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HOW TO APPLY

Don't just send a CV. Here's how to stand out:

1. Show your work. Send your portfolio, a brand audit, or a content piece you're proud of.

2. Tell us your take. In 3–5 lines: how would you position Tisya Stays differently from every other luxury villa brand in India

3. Apply via LinkedIn with the message: I want to build Tisya.

We read every application. We'll take it from there.