Marketing & Growth Lead – Retail (Minizmo Made to Measure)
Location – Gurgaon
About Minizmo
Minizmo is a premium made-to-measure menswear brand specializing in suits, shirts, blazers, and occasion wear. We focus on delivering a luxury experience with strong value.
Role Objective
Drive store footfall, leads, and brand visibility through campaigns, partnerships, and on-ground execution.
Key Responsibilities
1. Campaign Planning & Execution
- Plan and execute monthly campaigns (wedding, festive, summer suits, etc.)
- Coordinate with internal teams for shoot execution and rollout
- Ensure timely delivery of creatives and promotions
2. Mall & Store Marketing
- Coordinate with mall marketing teams for:
- Events & activations
- Visibility opportunities (banners, kiosks, etc.)
- Ensure Minizmo participates in relevant on-ground opportunities
3. Digital Marketing & Ads
- Run and manage campaigns on:
- Instagram
- Facebook
- Google Ads
- Track performance:
- Cost per lead
- Leads generated
- Conversion to store visits
4. In-Store Events
- Plan and execute:
- Styling events
- Customer engagement days
- Seasonal promotions
5. Founder Coordination
- Work closely with the founder to:
- Execute ideas quickly
- Maintain high speed of implementation
- Ensure accountability across tasks
Ideal Candidate
- 2–4 years experience in marketing (retail / fashion / D2C preferred)
- Strong coordination and execution skills
- Basic understanding of digital ads and lead generation
- Good communication and ownership mindset
