Job Title
Market Research & Campaign Operations Executive
Location
Remote / Hybrid
Full-time | Contract-to-Hire (optional)
About Consulevent
Consulevent Global is a technology consulting and services firm focused on enterprise digital transformationfrom strategy to execution. We help organizations modernize ERP, CRM, cloud infrastructure, data platforms, automation, and AI-driven operations across industries such as retail, logistics, technology, and services.
Our culture emphasizes structured thinking, execution excellence, and long-term client value. We work closely with CIO, CTO, CISO, Finance, and Operations leaders at mid-to-large enterprises.
Role Overview
We are seeking a Market Research & Campaign Operations Executive to support Consulevent's outbound marketing and demand-generation initiatives. This role is research-heavy and execution-focused, responsible for building high-quality target account and contact lists, supporting campaign execution using Zoho Campaigns, and assisting the marketing and sales teams with data-driven outreach activities.
This is a critical role for ensuring that campaigns are accurately targeted, well-researched, and compliant, enabling effective engagement with enterprise decision-makers.
Key Responsibilities
Market & Account Research
- Research and identify target accounts based on defined ICPs (industry, size, geography, technology stack, maturity)
- Identify and validate target personas and contacts (CIO, IT Leadership, Finance, Operations, Security, etc.)
- Build account intelligence including:
- Company overview
- Industry focus
- Technology landscape (ERP, CRM, Cloud, Data platforms)
- Key decision-makers and influencers
- Maintain clean, structured research documentation
Target List Creation & Campaign Support
- Create campaign-ready target lists segmented by:
- Industry
- Role / seniority
- Geography
- Platform relevance (Oracle, SAP, Salesforce, ServiceNow, etc.)
- Upload, manage, and segment lists within Zoho Campaigns
- Support email campaign setup, testing, and scheduling
- Ensure data accuracy, de-duplication, and compliance with opt-in and email regulations
Outbound Marketing & Team Support
- Support outbound marketing initiatives including:
- Email campaigns
- Account-based marketing (ABM) lists
- Event and webinar outreach
- Work closely with marketing, sales, and leadership teams to:
- Align target lists with campaign objectives
- Refresh and refine lists based on feedback
- Track basic campaign metrics (delivery, opens, responses) and provide summary inputs
Data Management & Continuous Improvement
- Maintain and update prospect and account databases
- Identify gaps in coverage (industries, regions, roles)
- Continuously improve list quality and relevance
- Follow internal research standards and documentation practices
Required Skills & Qualifications
Core Skills
- 13 years of experience in:
- Market research
- B2B lead research
- Marketing operations or campaign support
- Strong internet and LinkedIn-based research skills
- Experience creating target account and contact lists for B2B campaigns
- Familiarity with Zoho Campaigns or similar platforms (Zoho CRM, HubSpot, Mailchimp, etc.)
- Strong attention to detail and data accuracy
Preferred Skills
- Experience researching enterprise technology buyers
- Understanding of ERP, cloud, data, automation, or enterprise IT ecosystems
- Exposure to outbound marketing or ABM campaigns
- Basic understanding of email marketing metrics
- Experience supporting consulting or professional services firms
Tools & Platforms
- Zoho Campaigns / Zoho CRM
- LinkedIn (Sales Navigator preferred, not mandatory)
- Excel / Google Sheets
- Online research tools and databases
Soft Skills & Attributes
- Highly organized and methodical
- Comfortable working with structured instructions and templates
- Strong written communication
- Ability to work independently and meet deadlines
- Curious, detail-oriented, and quality-focused
- Professional and discreet when handling data
