Market Research and Analyst

Job Purpose

To conduct market, patient, competitor, and service research to provide accurate and actionable insights that support business growth, service expansion, patient acquisition, and strategic decision-making.

Key Responsibilities

• Conduct market research to understand healthcare market trends, opportunities, and customer needs.
• Analyze patient demographics, preferences, behavior, and service utilization patterns.
• Conduct competitor research on services, pricing, facilities, promotions, and market positioning.
• Identify potential new markets, locations, services, and business opportunities.
• Study demand for existing and proposed healthcare services.
• Collect and analyze data from patient feedback, surveys, internal reports, and external market sources.
• Monitor competitor activities, pricing, promotions, and new service developments.
• Prepare market intelligence reports and dashboards for management review.
• Identify trends and provide insights to improve patient acquisition and retention.
• Support feasibility studies for new branches, departments, services, and expansion projects.
• Work with marketing, operations, finance, and clinical teams to gather and validate relevant data.
• Present research findings and actionable recommendations to management.
• Maintain updated databases of market, competitor, patient, and industry information.