Senior Market Research Analyst

Company Description

QTek Digital is a provider of custom solutions in data management, data warehouse, and data science. Our team of data scientists, data analysts, and data engineers is dedicated to solving today's problems and unlocking tomorrow's possibilities for our clients. We are committed to engaging, empowering, and enriching our employees, fostering a dynamic and supportive work environment.

Role Description

This is a full-time on-site role for a Senior Market Research Analyst located in Hyderabad. The Senior Market Research Analyst will be responsible for conducting market research, analyzing market trends, and gathering and interpreting data. The role involves providing insights and strategic recommendations to support business decisions. Daily tasks will include market analysis, preparing research reports, and collaborating with other teams to understand market dynamics and customer needs.

Responsibilities

Conducting various research studies, including qualitative, quantitative, mixed methods,

and historical, to evaluate brand perception, awareness, and equity among target

audience segments and stakeholder groups.

Designing and executing customized, ad hoc research tailored to the client's unique

requirements.

Evaluating the performance and effectiveness of communication and marketing efforts in

alignment with the client's strategic priorities.

Developing benchmarks, providing market and competitor insights, and proposing data-

driven solutions using market research.

Assisting in the creation of detailed target audience personas.

Analyzing existing data to uncover trends and opportunities for strategic improvement.

Delivering thorough analysis and actionable recommendations, including executive

summaries, white papers, and presentations as required.

Qualifications

• Market Analysis and Market Research skills
• Strong Analytical Skills and ability to interpret complex data
• Excellent Communication and interpersonal skills
• Proven Research capabilities and attention to detail
• Ability to work collaboratively with diverse teams
• Proficiency in data analysis tools and software
• Bachelor's degree in Marketing, Business, Economics, or related field
• A track record of effectively analyzing large data sets.
• The ability to leverage advanced technology, like predictive analytics, consumer sentiment tools, and artificial intelligence (AI) to offer deeper insights.
• Experience in data management and data science is a plus