Manager- Program Marketing

A Manager in the Program Marketing- Full time programs department will have below job responsibilities:

• Create awareness and brand recall of full-time programmes, however from time to time other responsibilities may be given.
• Develop marketing plan and execute effectively achieving program objective
• Co-ordinate with Program Leadership Team and other internal and external stakeholders
• Responsible for generating leads and applications through various sources
• Managing end-to-end digital campaigns in co-ordination with agency
• Developing marketing collaterals such as brochures, creatives, videos, print advt and many more
• Managing and developing content for social media handles of programme
• Implement outreach plan pan India promoting programme in institutes, coaching centres and corporates
• Effective utilization of marketing budget
• Benchmarking and Competitor Analysis - monitoring activities, recent trends, market research

Qualification: Post graduate, preferably an MBA with Marketing specialization/ Digital marketing

Experience: 4-5 years of relevant experience in marketing (Experience in education sector domain preferred)

Skills/Capabilities required:

• Knowledge of editorial practices including writing, copyediting and proofreading
• Strong oral & written communication and presentation skills; good command over spoken and written English
• Ability to articulate information to the target audience with excellent presentation skills
• Ability to build detailed project plans and get buy in from multiple stakeholders
• Familiarity with the event planning process and event marketing
• Ability to work independently to meet expected deadlines and schedules
• Proven ability to develop and deliver a comprehensive marketing programme that achieves results.
• Ability to manage multiple projects simultaneously will be an added advantage.

Interested candidates can share their resumes on [Confidential Information]