Own the design and execution of standardized pricing packages in collaboration with Supply, Legal, Media Rights, AdTech, and Product teams
Develop forward-looking pricing strategies, tactical schemes, and offer constructs to unlock competitive advantage and accelerate revenue growth
Drive structured engagement with key media agencies through incentive plans, pricing governance, revenue maximization initiatives, and trade promotions
Lead pricing strategy for new and emerging ad formats while monitoring impact on Sell Through Rate (STR) and long-term monetization performance
Manage end-to-end revenue planning including rate card governance, discount frameworks, and agency-specific pricing structures
Use analytics and performance insights to inform pricing decisions, evaluate trade-offs, and optimize deal constructs
Act as a central coordination point across Product, Ad Operations, Brand Solutions, Content, and Sales teams to ensure pricing aligns with product innovation and GTM strategy
