Position:Product Marketing Manager
Nissan Motor Company
Location: India (Gurgaon)
Department: Marketing, Product Strategy
Responsibilities:
- Lead end-to-end New Model Launch planning from market analysis and positioning to Go-to-Market execution ensuring alignment with Nissan's company goals.
- Manage full Product Lifecycle initiatives including refresh strategies and performance optimization to maximize revenue and market share.
- Develop and oversee Pricing and Profit Management strategies, balancing competitiveness, margins and customer value in the Indian premium and mainstream segments.
- Develop right market fit Product for Nissan Brand and ensure life cycle proposals (Volume, Mix, gross profit, VME)
- Coordinates with Product Planning, Market Intelligence, Program Development in developing the plan
Life Cycle management of assigned Product line-up to ensure one product refreshment
- Coordinate with Program Development, Product Planning and MI for inputs and freezing the plan
Finalize M&S inputs for future products - Contract Database, Volume logic, Price Positioning, FMI & VME spends.
- Coordinate with Product Planning, Program Development, Market Intelligence, Marcom & other relevant functions
Lead the launch plan of assigned products for product GTM
- Plan, Co-ordinate with upstream on program schedule
- Develop launch plan in coordination with Marcom, PR & other relevant functions
Develop strategy for the Product Pricing in line with Market development to ensure desired product competitiveness
- Tracking of Price movement of competition
- Periodic review of the same and propose price up / repositioning as per need
Define & Develop action plan to deliver Sales Volume & Profit as per target
- Co-ordinate with all the stakeholders - Sales, Marketing Planning, Marcom for development and execution of plan
Product owner to cascade relevant information for sales training & PR communication
- Co-ordinate defining & communicating key product messages for sales training, PR communication, media agency & other relevant functions.
Gurugram Haryāna India
