To achieve these objectives, he/she needs to perform the following recurring activities on a daily / weekly / fortnightly basis:
- Define detailed customer segments and then break them into sub-segments (for Go-To-Market Strategy)
- Prioritize ideas, test them, and analyse them (to know which ones are growth drivers to keep and which ones to cut.)
- Ability to adapt and make changes in the process based on whats working and whats not.
- Continuously crunch numbers to analyse the overall marketing funnel and also each of the web properties
- Identify new channels of marketing
- Lead and Mentor team members so that the entire team works towards achieving the business goals.
- Don the role of Product Marketing manager and own messaging across all web properties and product materials.
- Work with an external agency for a specific marketing function (exampleContent Marketing)
- Work with a data / contacts agency to commission a lead list based on the customer segments
In order to execute the activities outlined above, he/she needs to have the following characteristics and skills
- Customer champion (building marketing activities around the customer)
- Entrepreneurial (curious ; open to experiment and learn)
- Creativity to figure out unique ways of driving growth (in addition to testing/ evolving the techniques proven by other companies)
- Analyticalyou like to measure what you do and make decisions based on data.
- Youre a marketer with an uncommon talent for creating content
- You have an online life and are comfortable with blogging, social media, and the web in general.
- Adaptable to any change (in the industry or business model)
