About GoKwik
GoKwik is a growth platform built to maximise D2C GMV. Since 2020, we've evolved from a single RTO-reduction product into a full AI-first Growth OS spanning checkout optimisation, payments, retention, and engagement.
Today, we power 15,000+ merchants across 50+ countriesincluding India, the UK, Europe, and the USthrough products like KwikCheckout, COD RTO, KwikEngage (WhatsApp Business solution), and Return Prime (Returns Management Software). Backed by Z47, Peak XV Partners, and Think Investments, GoKwik has raised USD 55 Mn (Series B) and is scaling rapidly.
Why This Role Matters
Product-led growth at GoKwik depends on clear positioning, strong narratives, and frictionless go-to-market execution. This role ensures that every product and feature communicates the right value to the right merchant persona at the right stage of their journey.
You will directly influence product adoption, activation, and revenue by shaping how GoKwik products are launched, positioned, and understood across sales-led and PLG motions.
What You'll Own
- Define product positioning, messaging, and value propositions for D2C merchants
- Own end-to-end GTM strategy for new product launches, feature rollouts, and campaigns
- Partner with Product Managers to understand the roadmap, define personas, and shape product narratives
- Co-create in-product onboarding flows, feature listings, CLM journeys (Pardot), and in-app messaging to drive adoption
- Build high-impact collateral including pitch decks, one-pagers, battle cards, case studies, and explainer videos
- Conduct competitive analysis and market research to refine messaging and inform product decisions
- Collaborate with Brand and Demand Gen teams on campaigns, webinars, PLG initiatives, and email journeys
- Enable Sales, BD, and Merchant Success teams through training, playbooks, and regular updates
- Track adoption metrics, funnel performance, and merchant feedback to iterate and improve GTM effectiveness
Who You Are
- 2 -5 years of experience in Product Marketing within B2B SaaS or eCommerce tech
- Strong understanding of the D2C / eCommerce ecosystem and buyer personas
- Clear, structured communicator with strong storytelling and copywriting skills
- Hands-on experience creating GTM assets that support adoption and revenue
- Comfortable working cross-functionally with Product, Design, Sales, Brand, and Customer Success
- High ownership mindset with the ability to thrive in fast-paced, ambiguous environments
- Regular user of AI tools to improve efficiency and output quality
Why GoKwik
At GoKwik, Product Marketing directly shapes growth and revenue outcomes. You'll work on high-scale products used by thousands of merchants, with strong ownership, leadership visibility, and cross-functional collaboration. This role offers the opportunity to build durable GTM systems while influencing how products are positioned, launched, and monetised.
Required Skills
Ownership Problem-solving
