Job Description
- Drive brand matrix: topline and bottom-line growth, managing GC% and A to S ratio.
- Lead strategic initiatives to build the brand and achieve set goals.
- Manage ATL campaigns and BTL activities effectively to ensure high media ROI.
- Analyze market and internal data to provide insights for strategic decisions.
- Lead innovation and NPD pipeline with strategic brand roadmaps.
- Accelerate brand growth through relevant digital marketing initiatives.
- Ensure strong stakeholder management with cross-functional teams.
- Manage creative, media, and digital agencies to deliver high-quality campaigns.
Work Experience
Minimum 5 years in FMCG / OTC
Education
Post Graduation in Business Management or Marketing
Competencies
Innovation & Creativity
Process Excellence
Collaboration
Customer Centricity
Developing Talent
Strategic Agility
Stakeholder Management
Result Orientation
