JOB TITLE : Manager – PR and Corp Communications
GRADE : AVP-I
ROLE PURPOSE & OBJECTIVE
Assist in driving the PR and Corporate Communication program for Ujjivan Bank, which in turn is aimed at establishing it, as India's leading retail mass-market bank.
DETAILS OF THE ROLE REQUIREMENT
Key overall ask
- Assist the National Manager- PR and Corporate Communications, in day -to-Day task, towards establishing the reputation of Ujjivan as India's leading retail mass-market bank.
- Ability to lead an activity in the absence of National Manager
- Liaising with business teams to drive business communication, through appropriate channels and communication platforms.
- Manage crisis communication activities for the brand across zones in India.
- Execute special PR campaigns designed for brand visibility across various markets in India.
- Assist in other activities that are ownerships of the PRCC department eg Annual Report.
Task Management
- Plan and drive focused messaging for the bank via media platforms and channels
- Define the process to engage with business verticals for gathering information on each business regularly to drive communication around the same.
- Develop a PR calendar aligning with corporate brand strategy to enhance brand recall through appropriate multi-channel communication that targets customers across all segments.
- List all the profiling opportunities, industry events, seminars, webinars and award ceremonies that should be targeted month on month.
- Follow metrics of measurement to assess impact in terms of quality and quantum
- Explore, media opportunities that would complement the PR strategy in terms of positioning Ujjivan as a distinct brand across all formats.
- Maintaining logs and reports of all PRCC-related activities - as and when required.
- Regularly communicate with different business verticals on the business requirements, target segments and identify markets one can tap to increase the brand presence
Strategic Inputs
- Share newer industry practices in PR, Social and digital to enhance the reach of the brand, thereby building a brand image the brand.
- Identify and share innovative ways of delivering an effective corporate communications strategy on digital platforms - thus engaging the untapped audience.
- Ideate to create new processes and policies to better the department's performance and day-to-day process.
- Engage with various business teams, to understand their communication requirements and accordingly chart out a plan to execute the requirement.
- Research and analysis messaging and narratives of Ujjivan's competitors in the markets -to build better and positive stories for the brand, in the market.
Internal Activities
- Ideate with, on boarded vendors, partners, and agencies on creatives as required for various activities e.g. advertisements in newspapers.
- Assist in the ideation and conceptualization of events for various departments eg Analyst meet.
- Assist other departments in end -to end participation for internal and external events and sponsorship programs.
Crisis Management
- Monitor crisis activity on ground via the PR agency and stringers – and proactively take action as needed.
- Actively report cases to the Vigilance and Legal departments as needed, for further action.
Collaboration
- Assist National Manager – PR and Corporate Communications, in building in-house expertise for a holistic corporate communications strategy
- Work closely with the PR agency to create a PR plan across various media channels.
- Work with other agencies, partners and vendors towards achieving closer for all other activities and campaigns that the PRCC team is involved in for other departments.
- Work with teammates towards timely closure of documentation like reports and bills.
- Work with other departments on sharing information or advice on PRCC related activities as needed.
MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
Educational Qualifications
- A degree in communications, journalism or related fields is desirable but not necessary.
- Graduation in any field is a must.
Experience(Years and Core Experience Type)
- 10 years work experience, specifically in the PR and communications industry.
- Experience with Bank, Financial Services companies, NBFCs, and Broking House is desirable.
Functional Skills
- Should have solid content development skills with experience in writing for print, digital and social media.
- Should be able to work with business and functional leaders in a large and highly matrixed organization, and should have a flair for media relations, a strong eye for detail, ability to execute PR plans, manage senior executive visits and events.
Behavioural Skills
- Proactive approach to work.
- Multitasking as required on tasks.
- Willingness to learn and adapt to a new work environment and culture.
- Good communication, interpersonal and people skills, enthusiastic self-starter, motivated team player, an innovative and ardent risk-taker.
Competencies
- Ability to work on tight timelines towards urgent deliverables.
- Ability to adapt to a growing and fast paced organization's requirement.
- Proven track record in delivering measurable communication activity results that meet business objectives.
- Have a long sight on activities at planning stages to mitigate and avoid potential crisis ahead.
