Experience: 4.00 + years
Salary: Confidential (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Office ()
Placement Type: Full time Permanent Position
(*Note: This is a requirement for one of Uplers client - Practo)
What do you need for this opportunity
Must have skills required:
Campaign Management, Google Ads, Lead Generation
Practo is Looking for:
Senior Manager Performance Marketing (User Acquisition)
Location: Bangalore
Experience: 5+ years
Function: Marketing | Growth | Leadership
What if, instead of a job, you had a mission
A mission to redefine the future of healthcare alongside brilliant, passionate people
on a canvas that touches billions of consumers worldwide
That's what we do at Practo.
At Practo, we're a diverse team on a single mission to help people live healthier,
longer lives by simplifying access to quality health services. Our culture thrives on
first-principles thinking, bold ideas, and the freedom to turn those ideas into reality.
We're dedicated to improving healthcare accessibility and leaving the world better than
we found it.
Role Overview
We are looking for a Senior Manager Performance Marketing (User Acquisition) who
will lead Practo's paid growth strategy across multiple business lines and geographies.
This role will define, execute, and scale our global acquisition efforts while mentoring a
passionate team to deliver breakthrough performance.
Key Responsibilities
Leadership & Strategy
- Lead and scale Practo's performance marketing function, driving user acquisition
and revenue growth across digital channels.
- Define the vision, roadmap, and KPIs for acquisition marketing and ensure
alignment with business goals.
- Build, coach, and manage a high-performing marketing team with an emphasis
on innovation, collaboration, and ownership.
- Develop annual and quarterly acquisition plans with clear budget allocation,
forecasting, and performance tracking.
Performance Marketing & Execution
- Oversee end-to-end management of paid channels Google Search (India &
International), Meta, Display, Programmatic, and emerging platforms.
- Own the digital marketing budget to ensure efficiency, scalability, and strong ROI.
- Drive experimentation and performance excellence through rigorous A/B testing,
bid optimization, and audience segmentation.
- Implement performance measurement frameworks with standardized reporting
and actionable insights for leadership reviews.
Cross-Functional Collaboration
- Partner with product, design, content, analytics, and growth teams to craft
integrated campaigns that convert.
- Collaborate with product and UX teams to improve funnels, landing pages, and
conversion rates.
- Work with analytics and data science teams to refine attribution models, track
performance accurately, and optimize CAC/LTV ratios.
Optimization & Innovation
- Establish and scale experimentation frameworks to test creatives, messaging,
and campaign structures.
- Identify new growth channels, tools, martech integrations, and partnership
opportunities to expand Practo's reach.
- Stay ahead of platform trends, privacy changes, and new ad innovations to
maintain Practo's competitive advantage.
How to apply for this opportunity
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
