Senior Growth Manager (Performance Marketing)

Codingal (www.codingal.com) is the global leader in online coding and AI education for kids and teens. We offer live, interactive classes led by expert Computer Science instructors, empowering students to build apps, games, websites, and AI-powered projects.

Our mission is to help kids fall in love with coding and prepare them to become future-ready creators - entrepreneurs, engineers, and scientists. With a curriculum accredited by STEM.org and aligned with the K-12 Computer Science Framework, we offer personalized learning through 1:1 and small-group classes.

As AI reshapes the world, Codingal integrates real-world AI tools like ChatGPT, machine learning, and data science into the learning journey, helping kids not just use AI - but build with it.

Trusted by over 500,000 students worldwide and backed by Y Combinator, Rebright Partners, and top angels, Codingal is rated 4.9/5 by students and has an NPS of 86, making it the most loved platform for coding and AI education.

About the role:

We are looking for a performance marketing expert with a proven track record of driving high-velocity user acquisition and revenue growth. This role requires hands-on expertise in managing paid channels at scale, combined with a growth hacker mindset and strong analytical rigor. You'll own the full paid marketing funnel and directly contribute to our most critical charter: scaling aggressively across India, the US, and international markets.

What you'll do:

• Manage and own all paid channels to generate a continuous flow of leads
• Execute campaigns across Google Ads, Facebook Ads, YouTube Ads, LinkedIn, remarketing, video marketing, and other performance channels
• Manage monthly marketing budgets of at least INR 50 lakhs with disciplined ROI tracking
• Strategize and execute lead generation campaigns tailored for India, the US, and select international markets
• Own monthly acquisition targets for MQLs and SQLs, driving consistent pipeline growth
• Optimize landing pages for both mobile and desktop users to maximize conversion rates
• Collaborate closely with the business development team to ensure marketing objectives are met
• Plan, monitor, maintain, and report on monthly marketing budgets, performance data, and campaign insights
• Ensure all marketing communications adhere to business and brand guidelines
• Monitor competition and share industry best practices with the team

What we're looking for:

• Hands-on paid marketing expertise: Deep knowledge of Google Ads and Facebook Ads Manager is a must
• Experience: At least 4 years of experience in performance marketing, with proven success running large-scale paid campaigns
• Growth hacker mindset: Strong analytical bent with the ability to find insights, test hypotheses, and optimize relentlessly
• Data fluency: Comfortable using tools like Excel, Google Sheets, and analytics platforms to drive decision-making
• Unmatched enthusiasm: Ability to keep up with the pace of the business and the team

Bonus if you have:

• Experience working in or with global edtech or consumer brands
• Knowledge of marketing automation and CRM tools like LeadSquared, HubSpot, or Salesforce

What's in it for you

• Work closely with top leadership in a high-impact role
• Shape marketing strategy for priority geographies
• High ownership + fast growth environment
• Competitive compensation + performance-based incentives
• Stock options to participate in company growth

Annual compensation:

Competitive salary as per industry standards + variable incentive + stock options

Perks:

• Free lunch and dinner
• Employer PF contribution
• Medical insurance coverage
• Stock options

Please note that this is an in-person role, with no remote option available.

You get to work with a young & smart team, including directly with the founders, who are on a mission to inspire school kids to fall in love with coding. Join us on the journey to provide coding and AI education to every K-12 student and prepare them for the future.

Apply now!