About Deconstruct:
Deconstruct is a performance-driven, science-backed skincare brand based in Bengaluru, India. We simplify skincare using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we're looking for a growth-focused and analytical Performance Marketing Manager to scale acquisition, retention, and revenue through high-impact digital strategies.
Role Overview:
We are seeking a Performance Marketing Manager who will be responsible for driving end-to-end paid acquisition, managing multi-channel campaigns, and building scalable growth frameworks. The ideal candidate should have strong expertise in paid media, marketing analytics, experimentation, and performance-driven growth across web and app.
Responsibilities:
1. Strategy & Planning
- Develop and execute a holistic performance marketing strategy across Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).
- Build full-funnel campaign architectures for prospecting, retargeting, and retention.
- Forecast budgets, CAC, ROAS, and revenue projections based on business goals.
2. Campaign Execution & Optimization
- Launch, manage, and optimize campaigns to drive revenue at scale.
- Continuously iterate on audiences, bidding strategies, placements, and creatives.
- Conduct A/B tests on ad copies, landing pages, and audience segments.
- Implement event tracking, pixel setups, and conversion APIs for accurate measurement.
3. Analytics & Performance Reporting
- Monitor daily/weekly performance and take corrective actions to achieve target KPIs.
- Build dashboards and performance reports highlighting insights, wins, and actionables.
- Measure incrementality, attribution, and optimize for LTV over short-term ROAS.
4. Creative Collaboration
- Brief the creative team with insights-backed directions for ad creatives and landing pages.
- Identify winning hooks, formats, and messaging based on data.
5. Growth & Revenue Scaling
- Identify scalable audience pools and revenue opportunities across channels.
- Experiment with new campaign types, emerging ad formats, and growth loops.
- Work on CRO (Conversion Rate Optimization) to improve landing page performance.
Qualifications:
- 25 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.
- Strong understanding of performance metrics (ROAS, CAC, LTV, MER, AOV).
- Proven track record of scaling revenue profitably.
- Ability to analyze data, derive insights, and make quick decisions.
- Experience with tools like GA4, Google Tag Manager, Shopify, and ad automation tools.
- Creative mindset with strong problem-solving skills.
Preferred Skills (Good to Have):
Experience in app-led growth, marketplace categories, or multi-vertical scaling.
Familiarity with marketing automation, deep linking, BI dashboards, and experimentation tools.
Interest in skincare, beauty, or consumer-first brands.
Experience leading or mentoring performance teams.
