About Swiggy Instamart
Swiggy Instamart, is building the convenience grocery segment in India. We offer more than 30000 + assortments / products to our customers within 10-15 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful. Instamart has been operating in 100+ cities across India and plan to expand to a few more soon. We have seen immense love from the customers till now and are excited to redefine how India shops.
Job Title : Manager - New Product Development & Quality
Subject Matter Expert (SME) – Bakery Products NPD & Quality
Products Category: Bakery & Baked Goods (Bread, Buns, Croissants, Sourdough, Kulcha, Cakes, Brownies, Rusks, Cookies, Biscuits) and more
Role Objective
We are looking for a highly skilled Manager – Product Development & Quality (Bakery SME) to lead end-to-end development and quality assurance for our private label bakery portfolio. This role will drive product development, standardization, and quality excellence across categories, working closely with suppliers, cross-functional teams, and regulatory bodies to ensure consistent quality, innovation, compliance, and scalability. This skilled role will bridge culinary expertise and food science, ensuring every product-from croissants and sourdough to biscuits-meets our highest quality standards. The role also focuses on delivering trend-forward innovations while maintaining world-classProducts & High food safety and consistency.
Key Responsibilities
- Product Development & Innovation
Lead end-to-end product development for bakery portfolio (Bread, Buns, Croissants, Cakes, Cookies, etc.)
Develop and optimize recipes/formulations aligned to target cost, quality, and shelf-life
Drive innovation based on market trends, competitor benchmarking, and consumer insights
Conduct trials (lab & plant scale) and ensure successful commercialization
- Quality Assurance & Standardization
Define product specifications, SOPs, and quality benchmarks for all SKUs
Establish sensory, physical, and microbiological quality parameters
Conduct supplier audits, product evaluations, and ensure batch-to-batch consistency
Implement quality improvement initiatives and root cause analysis for deviations
- Supplier Management & Capability Building
Identify, Audit, onboard, and develop bakery suppliers/vendors
Work closely with manufacturers to ensure adherence to product specs and process controls
Drive vendor performance through audits, scorecards, and continuous improvement plans
Ensure compliance with FSSAI and other applicable food safety standards
Validate label claims, nutritional information, and ingredient declarations
Support regulatory documentation and approvals for new product launches
- Cost Optimization & Productivity
Drive value engineering initiatives without compromising quality
Optimize formulations, ingredients, and processes to meet cost targets
Support scale-up efficiency and wastage reduction initiatives
- Cross-functional Collaboration
Collaborate with Procurement, Supply Chain, Marketing, and Operations for seamless launches
Align with packaging and logistics teams for shelf-life and stability considerations
Support customer feedback analysis and continuous product improvement
Travel Requirement
This role requires extensive travel (20–30%) across multiple cities and supplier locations.
Travel will be primarily for product development trials, plant validations, supplier onboarding, audits, and quality alignment.
The candidate should be comfortable working closely with manufacturing partners on-site to drive faster commercialization and consistent quality execution.
Key Skills & Competencies
Strong expertise in bakery science (fermentation, dough rheology, baking processes)
Hands-on with trials, troubleshooting, and commercialization
Knowledge of ingredients (flours, fats, improvers, enzymes, emulsifiers)
Hands-on experience in NPD, trials, and commercialization
Strong understanding of food safety systems (HACCP, GMP, GHP)
Analytical thinking and problem-solving (quality issues, shelf-life, texture defects)
Stakeholder and vendor management skills
Sensory evaluation and benchmarking capability
Strong experience in multi-vendor management & scale-up
Ability to balance speed, cost, and quality in a high-growth environment
Qualifications & Experience
B.Tech / M.Tech in Food Technology / Bakery Science / Food Science
7–10+ years in bakery product development and quality
Certification in Bakery & Confectionery (preferred)
