Manager- Marketing

Responsibilities:

• Develop and execute digital marketing strategies to enhance brand visibility in the Clinical Diagnostics, Molecular Screening, and Molecular Testing domains
• Create and manage end-to-end marketing campaigns from ideation to execution
• Produce high-quality content for the website, blogs, and digital platforms that engages and converts the target audience
• Build and nurture strategic relationships with industry partners, agencies, and vendors
• Manage and experiment with various organic and paid channels – SEO, SEM, email campaigns, content marketing, and social media advertising
• Set up, monitor, and optimize Google Ads and Analytics
• Plan and manage quarterly and annual marketing budgets
• Oversee the design and content of marketing collateral (digital and print) – brochures, website banners, flyers, etc.
• Analyze campaign performance and consumer behavior, derive insights, and optimize strategies accordingly
• Stay updated with the latest trends and technologies in digital marketing, healthcare marketing, and diagnostics industry

Requirements:

• Minimum 5+ years of hands-on experience in digital marketing, preferably in healthcare, diagnostics, or life sciences sector
• Proven success in planning and executing multi-channel marketing campaigns
• Experience with Google Ads, SEO/SEM, content marketing, and social media platforms
• Strong understanding of web analytics tools like Google Analytics
• Excellent written and verbal communication skills
• High level of numerical literacy and data interpretation skills
• Ability to handle multiple projects and meet tight deadlines
• Creative thinker with a keen eye for aesthetics and brand consistency
• Strong team player and stakeholder manager

Qualifications:

• BSc/MSc in Marketing or a related discipline
• Additional certifications in Digital Marketing, Google Ads, or SEO will be an advantage