Manager, Marketing, ACG Group

Position Title : Manager, Developing Markets, Marketing, ACG Group

Department: Corporate Marketing

Location: Jogeshwari, Mumbai

Reports to: Deputy General Manager, Impact, Marketing, ACG Group

Educational and Experience Requirements:

• MBA in Marketing/Pharma (B.Pharm + MBA)
• 8 - 10 years in Sales and Product Management, preferably in Pharma or Pharma Ancillary company
• At least 4 years in a position of similar responsibility
• 5 years of product management and brand delivery experience
• Exposure to marketing, including digital marketing in multiple geographies
• Exposure to taking new products to market
• Exposure to branding and marketing strategy formulation

ACG is the world's only integrated pharma manufacturing solutions company. We are headquartered in Mumbai , India. ACG has a presence in over 100 countries with its products and services that strive to provide world-class technology across multiple domains. We offer a complete range of solutions beginning with empty capsules; granulation and tablet coating; capsule filling; tabletting; packaging films; blister packing and carton packing to the end-of-line solutions and track and trace systems.

We have an opportunity in ACG Corporate of a Manager, Developing Markets, Marketing, ACG Group.

Job Objective

• Building a stronger brand presence to help drive growth, enhance our brand image, and create an impact in our focus markets through impactful, targeted lead generation campaigns and other marketing activities.
• The role is focused on B2B marketing activities
• Responsible for end to end marketing support for the business, right from strategy creation, execution of marketing campaigns, Lead generation activities, delivery and execution of marketing activities and finally the tracking and measurement of impact.

Primary responsibilities

Strategic and planning

• Account management of ACG verticals in terms of supporting the businesses with all marketing activities and collaterals
• Planning annual calendar of marketing activities including product campaigns, webinars, seminar, conferences, etc. with lead targets, execution plan and the annual budget

Functional

• Work with the Product Marketing Teams within each of the group companies to devise marketing plans as per lead generation and/or brand and eminence building targets
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
• To execute activities aligned to brand strategy, execution, content generation, brand delivery, digital marketing, print and media marketing, etc. aligned to the equipment vertical
• To lead the knowledge development of ACG from a marketing perspective
• Review data from various sources to identify new strategic plays such as new products, machines, new customer pools, new geographies etc.

Internal responsibilities

• Create a knowledge repository of learnings for future campaigns
• Review performance of products commercial performance in the market against competitor products and internal targets (or business case as required)
• Review new products ideas and opportunities pitched by the Product Marketing team and businesses
• Ensure consistency of branding and marketing activities across the product lines
• Support in new product incubation process – support in launch campaigns and marketing support

Commercial Excellence

• Analyse insights basis business analytics and metrics such as marketing efficiency, sales numbers etc.
• Identify the areas where the organization capabilities (across people, processes and systems) are lacking and devise plans for plugging the gaps
• Monitor and analyze data to come out with insights and focus areas for betterment (around target markets, target customers, product performance, process, system efficiency etc.)
• Ensure tracking of overall marketing efficiency tracking

People development

• Take overall responsibility for people development initiatives and building up in-house capabilities for the employees in the department
• Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members
• Contribute towards development of talent for the department by providing subordinates with adequate exposure and growth opportunities to enable readiness for higher roles
• Actively participate in HR initiatives to drive overall employee engagement and motivation
• Support capability development programs of ACG and by identifying and recommending the training areas

Key Result Areas

• Return on investment (ROI)
• Return on marketing investment (ROMI)
• Marketing Budget - Planned vs Actual
• Strategy Implementation (Campaigns, webinars, seminars, conferences etc)
• Brand credibility & Brand strength
• Customer awareness of ACG products and services
• Revenue generation capabilities of brand
• Incubation of New Products (timelines, rate of growth, channel mobilization etc)

Key Interfaces

Internal Interfaces

• Sales (Sales target vs actual data, data around large accounts)
• Business Heads (Marketing metrics)
• Product Management (Product performance & Pipeline)
• Business Product Marketing

External Interfaces

• Industry Experts/Consultants
• Marketing Vendors
• ACG Customers
• Media Agencies

Key Competencies Requirements:

• Listening
• Product Management
• Strategic Thinking
• Business Intelligence
• Timely Decision Making
• Financial Acumen
• Cross Cultural Skills
• Brand Strategy
• Team and People Development
• Customer Focus
• Persona - Collaborator
• Delivering Consistent Results
• Persona - Integrator
• Marketing Execution (Digital and events)