DM - Marketing and Data Management

What are we looking for

• MIS Specialist
• Proficient in MIS, reports and dashboards related to CRM Marketing campaigns and able to present with actionable insights
• Database Management, Campaign Analytics and Automations
• Able to handle large sets of customer database and related requirements like clean-ups, scrubbing, validation checks etc in line with defined rules and guidelines. Candidate should be proficient in database segmentation, campaign analytics and campaign automations.
• Tech and Campaign Management Tool Specialist
• Subject matter expert (SME) for all things technology and tools required for smooth running of Campaign Management
• Process and Efficiency Champion
• Closely work with Campaign Managers and drive desired efficiencies across campaign metrics on response, cost etc. Also, champion the processes and related efficiencies.

What does the job entail

• To work closely with the team and internal stakeholders on a day-to-day basis for their database requirements for smooth running of CRM campaigns
• To be able to handle large sets of customer database and aid in campaign related requirements like data file preparation, segmentation, clean-ups, scrubbing, validation checks, formatting etc in line with defined rules and guidelines
• To run data analytics (basis profile parameters, campaign logics, response etc) and leverage insights for efficient campaigns
• To prepare campaign MIS, reports and dashboards and present with actionable insights
• To automate campaigns and related reporting for ease of access and consumption
• To be able to work with Campaign Management Tool and other tech solutions for efficiently running the campaigns and related data, reporting etc
• To champion the processes and drive desired efficiencies on cost, response, TATs etc
• To be able to lead functional as well as cross-functional projects

Essential conditions:

• Life insurance business and industry knowledge
• Campaign Management and MarTech
• Excellent with data, number crunching, analytics, presentations etc
• High levels of proficiency in MS Office (Excel, PPT etc), SQL etc
• Essential project management skills
• Strong collaboration & stakeholder management skills
• Campaign Management and Marketing funnel optimization with strong focus on driving efficiencies
• Strong (English) communication (written and verbal)

• Education: MBA in Marketing
• Work experience: Min 3 years of experience in CRM/Marketing/Digital Marketing

Role:Marketing Manager

Industry Type:Insurance

Department:Marketing & Communication

Employment Type:Full Time, Permanent

Role Category:Marketing

Education

PG:MBA/PGDM in Marketing