Manager - Growth

Ways of Working: The role is based out of Bangalore office.

About Swiggy:

Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming India's leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

About the Role:

Swiggy Dineout is in its early stages of building and winning the dining-out category in India. We aren't just facilitating table reservations; we are fundamentally shaping the future of in-restaurant dining by unlocking massive opportunities across diverse customer segments and cities.

As a Manager – Growth, you will be at the helm of building new growth engines from scratch. This role requires a visionary approach to TAM (Total Addressable Market) expansion, where you will move beyond traditional reservation models to capture high-frequency occasions, untapped demographics, and emerging dining formats.

You will own and manage key growth charters end-to-end, thinking like a business owner for your category. A critical part of this role will involve developing and executing pricing strategies for new products, such as item-level vouchers, requiring a sharp analytical mind and a deep understanding of consumer value perception.

You will be expected to think like an entrepreneur—owning the end-to-end strategy from initial hypothesis and 0-1 experimentation to building the national playbooks that define how India eats out.

The Growth Charters: Unlocking the Future of Dining:

• While your initial focus will involve critical pillars like Pricing for item-level vouchers on DineOut, O2O (Offline-to-Online) Growth and Campus Unlock, your scope is designed to be dynamic and expansive. You will lead a portfolio of strategic charters aimed at unlocking massive, uncaptured segments of the dining market.
• Format & Occasion Unlock: Driving penetration in high-frequency, low-ticket segments like QSRs (Quick Service Restaurants), cafes, and bakeries to move Dineout from a special occasion app to a daily habit.
• Demographic & Social Unlock: Designing playbooks for the next generation of diners (GenZ Unlock), focusing on social-led growth, group-dining incentives, and community-specific value propositions.
• Merchant-Led Growth Engines: Developing tools, pricing frameworks and incentives that empower restaurant partners to act as acquisition nodes, turning every physical table into a digital funnel.
• Hyperlocal & Niche Capture: Identifying regional dining trends and hidden gem categories to ensure Swiggy Dineout provides the most comprehensive supply for every neighborhood across India.

Preferred Experience

• 3-7 years in Sell-side Category Management, Growth & Strategy, or a similar high-impact role.
• Proven experience in owning a P&L or managing key business metrics. Ability to develop and execute pricing and promotion strategies to drive revenue and user acquisition.
• A creative and analytical mindset with the ability to translate consumer insights and data into actionable growth strategies. Strong consumer-first thinking is a must.
• Data-driven, with a proven track record of running A/B tests on value propositions, pricing, or product features. You should be comfortable with data analysis to inform decisions and fail fast to pivot based on results.
• Proven success in scaling new initiatives or products in consumer tech, or e-commerce.
• Excellent communication and interpersonal skills to collaborate effectively with internal teams and manage relationships with external partners.
• High-agency and a bias for action. Proven success in scaling new initiatives or products from 0 to 1 and creating scalable playbooks.

Nice-to-Have

• Exposure to O2O acquisition models and hyperlocal activations.
• Strong network in the F&B and consumer tech ecosystem.
• Experience in creating low-cost, high-impact viral campaigns specifically targeted at the 18–24 demographic.

Why Join Us

• Be at the forefront of shaping India's dining-out culture.
• Lead transformative growth engines for new TAM unlock.
• A fast-paced, collaborative environment that rewards ownership, innovation, and impact.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, disability status, or any other characteristic protected by the law.