Manager, E-commerce (TikTok Shop)

We are seeking a Manager, E-commerce (TikTok Shop) to lead the end-to-end development and scaling of our TikTok Shop and social commerce channel. This is a high-impact individual contributor role with full ownership of strategy and execution. You will act as the single-threaded owner of TikTok commerce performance—driving GMV growth, building creator ecosystems, and integrating content with conversions.

Job Responsibilities:

1. End-to-End Business Ownership (TikTok Shop)

• Own and drive the TikTok Shop P&L, including GMV, revenue, and profitability targets
• Define and execute the growth strategy and roadmap for TikTok commerce for DLMI
• Identify and prioritise key growth levers (traffic, conversion, AOV, retention)

2. Store Setup, Optimisation & Operations

• Lead end-to-end store setup and management (product listings, pricing, promotions)
• Collaborate with supply chain on inventory planning
• Ensure strong campaign execution and store health metrics

3. Content-Commerce & Live Strategy- Develop and execute content-led commerce strategy (video + live selling)

• Collaborate with marketing team to build and scale a creator/affiliate network to drive creator led GMV growth
• Optimise TikTok Live performance

4. Data Analytics & Performance Optimisation

• Track GMV, conversion, CAC, ROAS, AOV
• Generate insights and drive continuous improvement

5. Cross-functional Collaboration

• Work with marketing, supply chain, media and finance teams
• Manage external agencies and stakeholders without direct reports

Job Requirements:

• 6–8+ years of experience in E-commerce / Digital Commerce, preferably within FMCG or consumer goods
• Hands-on experience managing TikTok Shop, including store setup, operations, and driving sales growth
• Strong understanding of the TikTok Shop ecosystem, including content commerce, affiliate, and live strategies
• Strong commercial, performance marketing, and analytical capabilities, with a solid understanding of pricing, margins, ROI, and key e-commerce metrics
• Independent and hands-on individual with a strong ownership mindset and the ability to influence stakeholders without direct authority

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.